Job Description

Description

Position at EssenceMediaCom

Job Specification

Title: Media Planning Manager

Discipline: Media Planning

About the role

Media Planners are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning managers devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.

Some of the thing\'s we\'d like you to do:

\xe2\x97\x8f Audience research in syndicated and 1st party data sources

\xe2\x97\x8f Creative spec management

\xe2\x97\x8f Creation of tactical plan presentation and supporting media plan templates

\xe2\x97\x8f Creation of campaign analysis plan templates

\xe2\x97\x8f Oversee the successful launch of campaigns using the \xe2\x80\x9cLaunch Tracker\xe2\x80\x9d

\xe2\x97\x8f Maintain accuracy and timely updates of deliverable tracking documents for team

\xe2\x97\x8f QA of media plan set up conducted by various Activation team members

\xe2\x97\x8f Collate commentary on media performance and conduct first review on quality

\xe2\x97\x8f Adherence to team quality standard for reporting template and delivery

\xe2\x97\x8f Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention

\xe2\x97\x8f Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members

\xe2\x97\x8f Use understanding of campaign performance to contribute content to campaign wrap-up presentations

\xe2\x97\x8f Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows

\xe2\x97\x8f Manage accurate forecasts, media plans, and all key media planning documentation

A bit about yourself:

\xe2\x97\x8f At least 3-5 years\' experience in digital media, advertising, marketing

\xe2\x97\x8f Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying

\xe2\x97\x8f Experience with Media Research Tools (ComScore, GWI, TGI, YouGov)

\xe2\x97\x8f Experience in running Display, Video and Direct Response performance-driven digital media campaigns

\xe2\x97\x8f Ability to provide and meet forecasts of expected return of media investment

\xe2\x97\x8f Strong organizational skills with a keen ability to prioritize and multitask.

\xe2\x97\x8f Proven problem-solving skills and ability to think outside of the box

\xe2\x97\x8f Ability to work independently and collaborate in a team environment

\xe2\x97\x8f Detail oriented and responsive, deadline-driven with strong reasoning skills

\xe2\x97\x8f Lead by example while motivating and coaching juniors on the team

\xe2\x97\x8f Manage Performance Development Cycle and Review process for juniors

About EssenceMediacom:

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients\' businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our \xe2\x80\x9cnew power\xe2\x80\x9d where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.

EssenceMediacom