Job Description

Description

Position at m/SIX

Brief Description

Overview of job
Digital media planning among the brands that are market leaders and have cult like following among its fan base. Person should have a good understanding on the digital media and sound knowledge of the performance media - search, social, affiliates and all the comes with it.

Manager - Digital

Mindshare - m/Six, Gurgaon

Overview of Job

Mindshare - m/Six is seeking an Manager - Digital with 4-5 year of work experience who would be responsible for planning digital media spends and activating digital / social media campaigns across platforms including, but not limited to Google (YouTube / Search / Display), Facebook, Affiliates, Performance and others. The candidate should possess good communication and team management skills as the work demands inter-team communication and liaison.

Reporting of the role:

This role reports to the - Business Director

3 best things about the job:

Get to work on biggest brands from Chocolates, Pet Foods, QSR and Lifestyle * A role where there are no limits to good ideas

• Client that supports and encourages innovative and exciting work
• Learn from the best in the business if you are willing to go over and above regular work

In three months:

• You would be leading the conversations with the client.
• Total understanding of the various agency functions
• Adapt to the client requirements & timelines given and efficiently deliver on the same

In six months:

• You will be responsible in pitching to the existing clients apart from the ongoing work
• Establish good relations with the Client, media houses and internal Group M agencies and partners

In 12 months:

• Independently work on the client requirements along with recommendations
• Learning and experience across traditional, digital, on-ground, and branded content planning
• Worked on end-to-end award-winning solutions
• Train and mentor new recruits

What your day job looks like:

• Plan and execute digital & social media campaigns
• Co-ordinate with internal and external stakeholders for campaign management & optimization including deliveries, creatives, content and copies
• Interact with client for briefs, approvals and feedbacks
• Influencer marketing - Tap on opportunities with existing and new set of clients and pitch them ideas
• Keep a tap on relevant trending topics to suggest real time social media posts and content around the same.
• Reporting and responding to queries on brands social media pages

What you will need:

• Experience in campaign management & domain knowledge is a must
• Domain expertise of various digital media platforms including Google, Social and Performance partners, from campaign planning to setup and management
• Deep knowledge and experience with multiple communication channels and their role in
• brand marketing
• Communication Development: Working closely with agency partners to create compelling
• consumer communication backed by strong insights
• Develop the go-to-market digital plan, owning the entire India digital marketing budget and
• deciding on the optimum spend allocation to deliver the agreed business goals
• Responsible for driving smooth day-to-day operations including liaison with internal stakeholders as well as client servicing
• Monitor performance of each platform; identify and implement opportunities for improvement
• SPOC for managing relationship with Client and partner agencies
• Platform knowledge and certification is a must.

About Mindshare:
Mindshare is a media services company that accelerates for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. You can check out some of our people's stories on or or hear about the company in their own words . Mindshare is part of GroupM, the world's leading media investment company, and WPP, the world's largest advertising holding group.

About India:

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there's never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.