Digital Marketing, Branding And Pr Manager

Year Bengaluru, Karnataka, India

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Own overall strategy and execution of our digital marketing campaigns to drive inbound leads across multiple channels.
Manage all digital channels for lead acquisition and focus on SEO, SEM, paid social, display, retargeting, partnerships and events, direct mail, and referrals.
Partner with sales, product, and other marketing stakeholders to craft highly targeted lead gen campaigns to drive top-of-the-funnel leads.
Creatively develop and execute a multi-touch integrated demand generation strategy that targets, reaches, and converts the right prospects.
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
Analyze data to prove ROI and manage dashboards/reports to track campaign success.
Develop and execute a comprehensive branding strategy that establishes a strong brand identity, differentiates Gathr from competitors, and resonates with our target audiences.
Leverage social media and PR channels to increase brand visibility, engage with the target audience, drive traffic to the website, and ultimately drive revenue growth.
Create, monitor and analyze social media and PR metrics to optimize marketing efforts and identify areas for improvement.

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