DM/Manager - Marketing
- Conceptualize, launch and successfully establish the new brand/existing brand
- Directing entire brand architecture & strategy - brand positioning for Go-to-market strategy
- Driving Media planning and strategy which also includes buying across online and offline mediums
- Develop short and long-term strategic plans including annual marketing plans, media, promotion and innovation strategy with budget responsibility Formulate, track & maintain marketing plan for ATL, BTL & Digital initiatives.
- Formulate, track & maintain marketing plan for ATL, BTL & Digital initiatives.
- Supervise entire marketing communication activities in coordination with Creative, Media, PR, Research, Digital, Event/BTL Design, Production Agencies
- Budget management and allocation
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