Job Description

Role Summary:

We are seeking a product and business marketing person to join our dynamic Marketing team. This would be a sales enablement and GTM role and the person will be handling end-to-end field marketing and on-ground activities.

The ideal candidate should be a dynamic, business marketing candidate with passion for technology. This candidate will be assisting in B2B marketing and a wide range of go-to-market tactics. He/she must be expert in the product and then be able to translate this to the sales team and then convert into sales messaging. The candidate will be responsible for the design, implementation, and execution of field marketing campaigns. S/he will work closely with marketing managers and the sales team to promote lead generation and create upsell opportunities.

Responsibilities:

• Establish positioning amongst target audiences, and develop marketing plans with specific objectives across different field marketing channels and segments
• Work with businesses closely to develop customer outreach strategy; spearhead initiatives to meet objectives based on lead generation, customer acquisition, and more.
• Drive marketing influenced pipeline and generate MQLs through field activations and support of the sales team
• Create meaningful content and sales enablement collaterals to drive effective lead gen campaigns
• Spearhead company\'s event and tradeshow strategy that supports business goals, including but not limited to: identifying key events, maintain pre- and post-show communication, and event attendance

• Manage and coordinate each event\'s campaign components including booth planning, print, digital, social, telemarketing, communication to attendees, facilitating hand-offs to sales for follow-up and nurturing.
• Analyze, track, and report on event/customer connects ROI based on predetermined pipeline, revenue, and MQL metrics using CRM, email marketing, and similar systems
• Build relationships with NECI customers and prospects on a one-to-one basis
• Conduct market research, competition mapping for understanding the market and opportunities
• Source new sales opportunities through data mining, data segmentation through various tools
• Responsible for driving effective campaigns for alliance and partner marketing
• Build meaningful relations with media bodies, industry bodies and influencers to drive more traction
• Responsible for ordering and tracking event inventory include collateral, giveaways, etc.
• Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads

• Manage marketing budget and commercial process
• Build strong relationships with internal stakeholders across the organization, in particular the business units, functional units (supply chain/purchase, finance), subject matter experts content programmers
• Partner closely with marketing peers, cross-functional teams, associations/partners and vendors to ensure all field marketing programs align to overall communication strategies and tactics.

Prerequisites:

• 10-14 years of experience working in the B2B space and a passion for technology with an appreciation of today\'s IT buying needs across multiple vertical markets.
• The person will also work closely with our Creative and Content experts to craft campaign propositions - having his/her own big ideas, out-the-box thinking and innovative approaches to market.
• B.Tech + MBA (Preferably in Marketing but not mandatory)
• Highly creative and preferably with a writing background
• Understanding of Marketing automation tools such as Hubspot, Eloqua or Pardot
• Contemporary knowledge and understanding of modern B2B marketing trends, skills and approaches
• Understanding of modern marketing tools and technology platforms
• Ability to think creatively, develop creative briefs and single minded propositions
• Exceptional communication and presentation skills (verbal and written)
• Superb interpersonal skills with the ability to build strong relationships and trust with senior stakeholders and peers.

Base Location: Noida / Ready to relocate to Noida.

Specialization Description

Manages or performs work across multiple Marketing sub-families including: Product/Brand Marketing:

• Defining targeted customer segments and associated messaging
• Developing marketing strategies and plans. Product/Brand Management (PandL Accountability):
• Analyzing markets to identify opportunities, determine product requirements, and inform marketing strategies
• Managing the product/brand. PandL Advertising and Promotion:
• Creating or coordinating the production and distribution of advertising and promotional materials. Marketing Research and Analysis:
• Gathering and analyzing marketplace trends and customer data Specialization Match Note: Para-Professional incumbents perform basic editing of marketing proposals, presentation, and communication materials; compile and maintain data on status and effectiveness of marketing campaigns and tactics; conduct routine research on marketplace and customer trends.

Level Description

Experienced level professional that applies practical knowledge of job area typically obtained through advanced education and work experience. Works independently with general supervision. Works to achieve operational targets within the job area with a direct impact on function / sub-function results. Problems faced are difficult but typically not complex. May influence others within the job area through explanation of facts, policies and practices.

Headquartered in Japan, NEC is a leader in the integration of IT and network technologies. With over 123 years of expertise in providing solutions for empowering people, businesses, and society, NEC stands tall as a champion in enabling change and transformation across the globe. Present in India since 1950, NEC has been instrumental in burgeoning India\'s digitization journey continually for the past 70 years.

NEC India has proved its commitment to orchestrating a bright future through its diverse businesses from Telecommunications to Public Safety, Logistics, Transportation, Retail, Finance, Unified Communication and IT platforms, serving across the public and private sectors. NEC India, through the deployment of cutting-edge technology, has been powering India in seminal ways, making lives easier, safer, and more productive for all.

With its Centre of Excellence for verticals like Analytics platform solutions, Big Data, Biometrics, Mobile and Retail, NEC India brings to the table, innovative, seamless solutions for India and across the world.

NEC India is headquartered in New Delhi and has its offices panned across the country. It has branches in Ahmedabad, Bengaluru, Chennai, Mumbai, Noida and Surat.

Specialties:

IT & Networking Solutions, Unified Communication Solutions, Safety and Security Solutions, Integrated Retail Solutions, Data Centre Solutions, Safe and Smart City Solutions, Transportation Solutions, SDN Solutions, Carrier Telecom Solutions, and Solutions for Society.

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NEC Corporation