Job Description

Key Duties & Responsibilities:

- To achieve brand objectives using various paid & organic media formats on EC platforms.

- Set up & optimize paid promotions on EC portals to grow SKU visibility and business.

- Analyze and improve customer purchase journey on the platform for brand.

- Need to enhance the consumer experience on various E-commerce sites and enhance brand visibility.

- Consistently review, analyze campaigns & document them in reports.

- Strong knowledge of digital Media planning & buying, marketing & Fashion Trends and experience in Search Engine Marketing (SEM).

- Monthly & Quarterly report creation for performance review including CPM and CPC.

- Learnings to be documented systematically - A/B tests, new creative performance and so on.

- Continuously evaluate marketing initiatives & take corrective measures to optimize output.

- Error-free, timely processing of platform-wise marketing invoices.

- Should have experience in Customer Relationship Management and Consumer Experience Management.

- Candidate has to be a team player as needs to collaborate with internal and external stakeholders to achieve the business goals.

- A strong grip on negotiation skills, analytical mindset and organization skills.

- Database management & Assessing impact of changes on multiple aspects of business.

- Logical reasoning, Planning Skills & Work Prioritization of task.

Qualification & Experience:

- Must have 4 to 8 years of experience in Digital Media planning, Competition benchmarking, E-Commerce marketing, Omni channel marketing, Social Media Marketing.

- Any Graduate, B.Tech/MBA with strong academics with 60% throughout is preferred.

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