- The role of the Area Manager is to develop, influence and drive the implementation of the growth agenda for his area.- Meet Sales and Distribution targets by effective implementation of area sales & development plans. - Develop Sales forecast for all categories based on trends.- Develop channel sales strategy for geography assigned in consultation with Regional Manager.- Define allocation of sales targets to the different areas based on clear understanding of calendar of inputs/market growth/category growth.- Plan and achieve distribution expansion by class of towns, and category as per plan and take corrective action, wherever required.- Ensure distributor claims are settled in time by proper scrutiny and on field verification. Ensure retention of distributors. - Develop distribution strategy in line with changing channel mix. Ensure requisite compliance and MIS from the distributors as per agreed timelines.- Ensure recruitment/ availability/retention of required manpower as per plan and monitor their performance. (ref:updazz.com)
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