Job Description

Title - Channel Activation Manager - MT

Reporting: Head - Customer Marketing

Location: Ahmedabad

Direct reports - None

Key Stakeholders:

Within Function - MT Head, KAMs

Cross Function - Supply Chain Teams, Commercial team, Brand Marketing

External - Customer teams from MT / Ecom accounts

Pre-requisite Requirements

- Qualification: MBA Premier 'B' School

- Experience: At least 8-10 years of overall work experience (at least 4+ years exposure to MT / ECom as either a KAM / Category Manager). An MT ASM in a Top Tier organisation only with a flair for this can also be evaluated.

- Preferred Age Group: 33-35

- Technical Competencies:

- In Depth understanding of FMCG / Channel dynamics, Role of channel activations, Trade Spend ROI maximization and strategies to drive last mile execution

- Highly proficient in MS Office/Excel, Adept at Sales technology tools utilisation and development

Behavioural Competencies:

- Proactive, result oriented, owns the work, takes initiatives on his own

- Excellent communication skills - should be able to interact with multiple stakeholders

- Excellent analytical, problem solving and negotiation skills

Key Responsibilities

This national role would support the planning and implementation of MT Channel strategy for all the Brands across the regions in line with the company's overall business strategy.

The key responsibilities of this role would include:

- Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.

- Make NPD launches / Share gain plans in line with Organization goals

- Lead 3rd Party Merchandiser Organization and ensure delivery on input measures - KPIs and output measures: ROI & Spend Effectiveness.

- Apply Shopper Psychology principles to define path to purchase in the store and how to win the store and win in the store.

- Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.

- Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines