Job Description

JOB DESCRIPTION

Position Title: Asst Mgr/ Manager - International Marketing | Social Media Marketing, Campaign marketing, Analytics, content marketing (Dubai / London/ Kuwait)

Location: Mumbai

POSITION SUMMARY

Manager Marketing is responsible for planning and managing marketing, branding, public communications, and events. Taking steps to measure, enhance, and enrich the position and image of
a company through various marketing interventions to ensure that department profits are maximized and marketing objectives are met.

ESSENTIAL ROLES & RESPONSIBILITIES: Key KPI'S

1. Plan marketing and branding objectives, strategies, prepare and present the annual Marketing Budget to the management team for their review and finalization.
2. Expand product solutions and offerings and prepare marketing strategies with help of business operations. Social Media Marketing, Campaign marketing, Analytics, content marketing,
3. Understand target audiences and assist teams to develop an event strategy that supports business goals
4. Develop and execute local marketing plans to build booking funnel at venues
5. Conceptualize, manage and coordinate event execution across catering venues including print, digital, social, telemarketing and/or direct mail
6. Oversee the development, design and execution of all event themes, brand and creative journey elements, and ensure all in line with objectives and overall event strategy
7. Review results and causes of significant variances
8. Develop a marketing communications plan including strategy, goals, budget, and tactics
9. Develop media relations strategy, seeking high-level placements in print, broadcast, and online media
10. Coordinate all public relations activities
11. Create content for press releases, byline articles and keynote presentations
12. Monitor, analyze and communicate PR results on a quarterly basis
13. Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis
14. Maintain a keen understanding of industry trends affecting clients and make appropriate
recommendations regarding communication strategy surrounding them
15. Conceptualization and execution of marketing collaterals for branding exercise

REPORTING RELATIONSHIP:

Reports directly to: General Manager
Manages directly: Marketing Team, Graphics Design associates, PR Agencies if any

PREREQUISITES: QUALIFICATIONS, EXPERIENCE AND ATTRIBUTES:

QUALIFICATIONS: Graduate or Post Grad / MBA in Marketing

EXPERIENCE: 2-6 yrs of Experience, preferably from F& B, Retail, Events, Hospitality/Hotels, or FMCG domain in Marketing roles.

KNOWLEDGE Should possess in depth Knowledge of latest marketing trends and scenarios and be able to conceptualize and execute innovative strategies.

SKILLS

Fluent in English (verbal & written) and local languages

- Good people handling skills / interpersonal relations
- Excellent in Written and Spoken English
- Corporate Communication & Client Servicing- Brand Management & Media Relations

ATTRIBUTES:

- Team Work, Accountability, Leadership