Job Description

Nishuvi , Mumbai, Maharashtra, India



Department
Content & Creative
Job posted on
Jun 21, 2022
Employee Type
Full Time
Experience range
10 years - 13 years


About Us upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. Our mission is to create a new digital-first learning experience to deliver tangible career impact to individuals at scale. upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship, etc. upGrad is looking for people passionate about management and education to help design learning programs for working professionals to stay sharp and stay relevant and help build the careers of tomorrow.  upGrad is the No.1 startup in India, as per the LinkedIn Top Startups 2020 list. This is the third year in a row that upGrad has been featured as one of the Top Startups by LinkedIn after 2018 and 2019

• upGrad has won the title of ET Best Education Brand 2020
• upGrad made it to the GSV Global EdTech 50 List 2020
• upGrad won the 'Best Communication and Teaching Platform' in the Education Innovation Awards 2020 by Entrepreneur India  Received ‘Takshila Award’ by the 3AI Pinnacle Awards 2020 for upGrad’s programs in AI, Analytics and Data Sciences  Received ‘Best Corporate Training Programme’ by the 10th Annual Indian Education Awards 2020
• upGrad’s Android App received the award under ‘Innovative Initiative’ at the mBillionth Awards 2020
• Received IAMAI ‘Best Tech for Education’ 2019
• Awards under the ‘Best Education Brands’ by Economic Times in 2018
• Most Innovative Companies in India' by Fast Company in 2017
• upGrad ranks as the fastest-growing edtech company and overall 7th among all Indian industries, in terms

Roles & Responsibilities:

• To develop the content strategy for upGrad International and then align execution and development in line with it.
• Create compelling content around related business topics that drive internal and
• external engagement resulting in leads, subscribers, awareness, and/or other important metrics
• Collaborate with content agencies, and external influencers to produce relevant contentthat meets the needs of key stakeholders and customers
• Develop, write and deliver persuasive copy in the form of whitepapers, industry research, email marketing campaigns, sales collateral, videos and blogs

Skills Required :

• Must have experience in creating content for international audience
• Optimize all content for SEO to better reach; measure and improve content programs  Oversee the social media content and be able to improvise based on efficacy
• Should have sound knowledge of measurement metrics wrt content marketing
• Should have sound knowledge of tools that can help in enhancing the content output  Should be an excellent writer and thinker being able to draw out newthemes/ideas
• that can be
• Applied to existing or new thought leadership programs and across various formats

Latest update - Global edtech major upGrad raises USD 120 million ~ Fresh capital to scale operations in international markets, pursue M&A opportunities, and expand graduate and post-graduate degree portfolio ~ upGrad, South Asia's largest online higher education company, announced that it has raised USD 120 million from Temasek, a global investment company headquartered in Singapore. This is the first external funding raised by the edtech major. Since its founding six years ago in 2015, upGrad has been 100% owned, funded, and run by its co-founders as a capital- efficient business. upGrad plans to use the fresh capital to further strengthen its team, scale its global market operations, bolster its technology and product capabilities, pursue M&A opportunities, expand graduate and post-graduate degree portfolio in India, and scale up operations to achieve its USD 2 billion revenue goal by 2026, thereby reinforcing its position as a global higher-edtech leader emerging from India.