Job Description

Responsibility:
Create the demand generation plan with a mix of digital, social, events, webinars etc.
Own the campaign process (plan, create, launch, manage) for prospects to drive lead generation for regional markets e.g. Australia, Asia, Middle East, India & Africa.
Execute the marketing plans and campaigns for SaaS portfolio across APAC MEA.
Work with sales and sales management to understand the challenges faced in the Event Management selling process and develop programs and tools to drive growth.
Work with marketing shared services teams to execute associated marketing initiatives and campaigns.
Identify market opportunities, articulate competitive differentiation, and deeply understand target segments to evolve and help execute the marketing plan.
Establish value propositions and create solution messaging relevant to the regional markets.
Collaborate with marketing teams to execute associated collateral, client presentations, proposal templates, etc.
Analyze, benchmark, and report on campaigns and marketing tactics, including monthly and quarterly reviews.
Requirements:
MBA degree from a reputed B-school
6-10 years of marketing experience with software, SaaS-based, or technology products in the B2B space
Sound knowledge of content & digital marketing techniques for inbound marketing
Excellent stakeholder management skills to collaborate with sales, and other marketing teams.
Strong written and verbal communication skills a must.
Proficient with MS Office Suite (Excel, Outlook, Word, PowerPoint).
Experience with marketing automation, CRM, and project management tools, such as Marketo, Salesforce, Clarizen preferred.
Education: MBA/ PGDMr r r r r r r Any Graduate
Industry: Software Services, Internet/Dot com/ISP

Skills Required