Job Description

Key Responsibilities : 1. Lead Generation :- Identify and target potential customers through various channels, including online research, social media, email campaigns, and industry events.- Collaborate with the marketing team to create and execute lead generation campaigns.- Build and maintain a database of qualified leads for sales outreach.2. Content Marketing :- Work with the content team to create and distribute relevant and engaging content, such as blogs, whitepapers, and case studies.- Develop content tailored to specific buyer personas and stages of the buyer\'s journey.3. Digital Marketing :- Manage and optimize digital marketing campaigns, including pay-per-click (PPC)advertising, social media advertising, and email marketing.- Monitor campaign performance and adjust strategies to maximize results.4. Sales Enablement :- Provide sales teams with qualified leads, sales collateral, and information on prospect behavior and interests.- Collaborate with sales to understand their needs and align demand generation efforts accordingly.5. Analytics and Reporting :- Monitor and analyze the performance of demand generation campaigns and initiatives.- Provide regular reports and insights to assess the effectiveness of campaigns and recommend improvements.6. Customer Segmentation :- Segment the target audience based on industry, geography, behavior, and other relevant criteria.- Develop personalized marketing strategies for different segments.7. Market Research :- Stay informed about industry trends, market conditions, and competitive activities.- Conduct market research to identify opportunities and threats.Key Requirements- Bachelor\'s degree in marketing, business, or a related field.- 2 to 4 years of experience in demand generation, preferably in the distribution industry or a related field.- Proficiency in marketing automation and CRM tools.- Strong analytical skills with the ability to interpret data and make data-driven decisions.- Excellent written and verbal communication skills.- Creative thinking and problem-solving abilities.- Ability to work independently and collaboratively in a team.- Knowledge of distribution industry trends and challenges is a plus. (ref:updazz.com)

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