Job Description

JOB DESCRIPTION Position Context Design and deploy marketing strategy and plans by leveraging consumer insights, market analytics and innovation in order to increase consumer base, grow market share and penetration, create brand identity, and lea

JOB DESCRIPTION Position Context Design and deploy marketing strategy and plans by leveraging consumer insights, market analytics and innovation in order to increase consumer base, grow market share and penetration, create brand identity, and lead strategic partnership & alliances leading to higher viewership and engagement for international region. Position Specification Education Post Graduate Diploma in Management Experience 5-8 years of experience. Experience in International Marketing. AREAS OF RESPONSIBILITY # AREA KEY ACTIVITIES KEY METRICS 1 Marketing strategy Examine competition performance and new entrant activities, analyze historic trends in brand performance, interpret changing consumer/ user behavior, and studychanges in digital landscape across all the markets Alignment of marketing roadmap to digital roadmap 2 Marketing and brand campaign planning Prepare a performance marketing plan for specific properties and campaigns which are aligned to the overall marketing objectives Define performance criteria & type of engagement, determining budgets and negotiating with the partner for optimum costing in favor of the organization Use PR to drive the business objectives for the particular project/campaign New users Views Time spent Adherence to budgets 3 Managing brand and social media Translate the brand goals and positioning into executable brand plans basis the go-to market strategy Create a marketing plan for defined target audience and customize the overall communication through impactful creatives and ensure the execution of the same Analyze the effectiveness of the brand plans and make appropriate changes to alingn with the overall objective Monitor the execution of the social media plan and ensure a positive brand image of the property across all media assets Brand recall Social media engagement quotient 4 Utilising analytics Work with the analytics and research team and use the insights to shape up the plan Actionable insights JOB REQUIREMENT

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