Job Description

JD for Assistant Manager- Marketing, PR & Corporate Affairs About the job Dual Reporting to - Director - PR & Corporate affairs, Pearson India & MENA, and Head- Marketing, Pearson India Job Summary As a Communications Executive, you will help build P

JD for Assistant Manager- Marketing, PR & Corporate Affairs About the job Dual Reporting to - Director - PR & Corporate affairs, Pearson India & MENA, and Head- Marketing, Pearson India Job Summary As a Communications Executive, you will help build Pearson India's public recognition and profile and assist with the delivery of company's Marketing, PR & Corporate Affairs strategy. This is an exciting and varied role with lots of room for creativity. During the job, you will gain a first-hand experience of working in a consumer-centric, leading educational company, drive the PR charter, support overall brand and social media marketing efforts, and manage on-ground execution with both, external and internal stakeholders. We are looking for someone who understands/is enthusiastic about marketing, communications, is an outstanding writer and has a great knack for storytelling. Responsibilities Create and edit engaging content for various channels and proactively pitch story ideas, public relations opportunities, and fresh content/concepts to further engage social media channels. Liaising with internal stakeholders, working closely with HR and Senior Leadership team to create key employee communications, engagement initiatives, change communications, company blogs etc. Prepare briefing books/documents for executive spokespeople, press releases, media responses, by-line articles, newsletter, and website blogs for the brand. Help the brand amplify its presence on various digital and social media platforms, develop thought leadership strategy for LinkedIn, regularly identify and reach out to relevant influencers/industry leaders/bloggers for digital PR activities and engagement. Support in the planning, development & implementation of overall brand marketing strategy, liaising with creative agency for collateral development, guiding creative direction for all advertising & public facing communications, ORM and handling social media campaigns. Providing similar support for external and internal communications for Middle East market. Support in Campus Ambassador program management What you should have: We're looking for a person with a hustler mindset, who is curious, eager to learn new things, with a passion for innovation, and work to be a little better every single day. We're looking for someone dynamic with below qualities in generous quantities to perform well in this role - Bachelor's/Post Graduate degree in English Literature, Mass Communication, Business Administration, Commerce, or a related field. Strong analytical and critical thinking skills. Excellent content writer who has a knack for writing blogs, articles and has a deep research mindset to support PR and Marketing function. Demonstrated ability to manage multiple projects simultaneously. Ability to work autonomously in a fast-paced, dynamic environment. Advanced MS Word, Excel, and PowerPoint skills. Attention to detail, strong intent, and ability to keep yourself updated on developments in the education ecosystem by following all forms of media and keeping ear close to the ground. Excellent English with exemplary verbal and written communication skills. Experience 3-4 years of experience as a communication professional in a similar role. What you will get: A deep understanding of the Marketing, PR & Corporate Affairs function. A flat and transparent culture with an incredibly high learning curve. Opportunity to solve new and challenging problems with a high scope of innovation. Opportunity to work with incredible peers across departments and be a part of the digital education revolution. Most importantly, a chance to be associated with world's leading education company and create a big impact early in your career.