Job Description

Performance Marketing Manager

VDO.AI is a global advertising technology innovator, providing brands with intelligent high impact solutions that win the war for consumer attention. Our solutions drive the right outcomes for brands by combining creativity, reach, and targeting across devices, enabling the upper- and mid-funnel brand objectives that all brands and agencies require, turning awareness into performance. We develop impactful connections by curating customised video-driven experiences that convert brand awareness into measurable response.

We are looking for a Performance Marketing Specialist to join our growing team!

What will you do as a Performance Marketing Specialist :

- Creating and executing a strong performance marketing strategy & execution plan

- Developing and managing digital prospecting and remarketing campaigns

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, in-organic & own media channels

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Driving continued optimization of paid campaigns through performance analysis, ad copy testing, quality score improvement, keyword management etc.

- Analyzing data, develop observations and recommended improvements.

- Articulating and synthesing data to internal team members to influence spending decisions/ digital marketing strategies.

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

What are we looking for :

- You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, and other digital channels.

- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

- Excellent copywriting skills needed for performance and growth initiatives

- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.

- You are a highly goal-oriented individual and have excellent communication skills.

- You are open-minded, curious, and a strong problem solver

About our parent brand - Z1 Media:

Z1 Media is a technology first company which strives to innovate digital advertising and marketing to streamline automation in favour of humankind. Our mission is to build for the future. We believe in trying to play where the technology is going, not where it has been. This has enabled us to bet on the future and build successful brands like VDO.AI, Receptix, Jnee and NewsD. Our offices are location in New York and in India (Gurugram).

At VDO.AI, we think innovatively. We are diverse and celebrate each other's achievement and knowledge. We believe that equality in the workplace drives progress and works as a catalyst to holistic growth. Started with just 5 core members, we are now a team of over 150 people who adhere to different values, beliefs, experiences, backgrounds, and preferences, it still seems like day one.

We're committed to creating a dynamic work environment that values diversity and inclusion and represents employees across various skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations, and gender identities.