Job Description

Senior Manager - Performance Marketing (Google Ad words)

Designation - Senior Manager - Performance Marketing (Google Ad words)

- Global exposure must

- People would be from reputed AGENCY

Key responsibilities :

- Strategies, execute, monitor, and manage campaigns across multiple platforms such as Google Ads (incl. Search, Display & YouTube),, Facebook Ads & LinkedIn Ads.

- Oversee growth in performance campaigns to meet the brand's business goals and strategies.

- Should have hands-on experience on managing landing pages, keyword plans, ad copies, display ads etc.

- Should have extremely good analytical skills to figure out the signals in the campaigns and optimize the campaigns using these insights.

- Implement ongoing A/B and user experience testing for ads, quality score, placements, dynamic landing pages and measure their effectiveness.

- Monitor campaign performance & budget pacing on a day-to-day basis.

- Measure the Campaign performance parameters methodically, analyze campaign performance, compile and present detailed reports with proactive insights.

- Be informed on the latest trends, best practices, and standards in online advertising across demand-gen channels.

- Perform Media Mix modeling. Design, develop, and monitor other digital media buying campaigns.

What are we looking for?

- 5-10 years of pure PPC experience, preferably in a SaaS company managing annual budgets of more than 2 mn USD.

- Highly comfortable with Google Ads Editor, LinkedIn Ads, Facebook Business Manager & such.

- Strong working knowledge of PPC Automations/Rules/Scripts and best practices with the ability to analyze Campaign metrics on Excel/Data Studio and optimize campaigns with insights.

- Experience working with Ad channel APIs and other data APIs to deep-dive into metrics & make data-informed optimizations.

Good to have :

- Working knowledge of SQL, Data Warehouses (Big query), Data connectors/pipelines, blends/joints (for blending multiple data sources) etc.

- In-depth experience with GA4. Clear understanding of Web Analytics.

- Comfortable writing and editing content for ad copies, landing page snippets, descriptions, etc.

- Experience with running Campaigns for US, European, and the global markets.