Experience : 3 - 5 yearsRole : Digital MarketingLocation : ChennaiJob brief :- We are looking for a Digital Marketing Lead to develop, implement, track and optimize our digital marketing activities across all digital channels, across all customersResponsibilities :- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns- Identifying powerful keywords to drive the most valuable traffic- Developing link building strategies- Analyzing keywords and SEO techniques used by competitors- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines- Design, build and maintain our social media presence- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Identify trends and insights, and optimize spend and performance based on the insights- Plan, execute, and measure experiments and conversion tests- Monitor competition for each client and provide suggestions for improvement- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points- Instrument conversion points and optimize user funnels- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate (ref:updazz.com)
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