Job Description

Function: Multilingual Digital Marketing Services - LOBLocation : Vikhroli, MumbaiJob Title: Digital Marketing Manager:- Plan and execute all digital marketing, including SEO/SEM, ORM, marketing database, email, social media and display advertising campaigns- Design, build and maintain our social media presence- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies- Plan, execute, and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points- Instrument conversion points and optimize user funnels- Collaborate with agencies and other vendor partners- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.- Collaborate with vendor partners- Increase the lifetime value of users through execution of a new Digital Communications Strategy using e-mail marketing, push notifications and in-app messaging.- Creating strategies to increase online traffic (revenue) to the organizations website/ App.- Collecting and evaluating customer feedback data.- Evaluating competitors Digital Marketing strategies and creating plans to overtake them.- Evaluating customer research, market conditions and competitor data.- To carry out market research and surveys to asses demand, brand positioning and awareness.- Planning, Budgeting & ROI Forecasting across Digital platforms. (ref:updazz.com)

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