Job Description

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Key Result Areas

Supporting Actions

Stock and Inventory Management

• Ensure that stock reaches distributor on time
• Ensure that the delivered stock is stored properly
• Ensure that the bills are generated and paid on time

• Develop a route map for distribution of stocks to retailers

Enhance Market Presence and Product/Brand Awareness

• Develop and expand the network of distributors and retailers
• Generate orders
• Negotiate with retailers about schemes and benefits of product
• Implement marketing schemes to attract consumers
• Ensure that the retailers are aware of and are delivering product knowledge to end consumers
• Collect feedback from consumers, retailers and distributors to identify pain points; understand if the customers are satisfied with the product; if they expect anything different etc
• Support retailers with tertiary sales
• Implement planned marketing and promotional strategies

People Management

• Align people with business goals
• Ensure that the sales executives are meeting their targets
• Motivating the people to perform despite challenges
• Ensure employee safety standards are met
• Ensure that the team gets the incentives and reimbursements
• Ensure that the sales executives are well trained so that they can meet performance standards and deliver targets
• Develop and retain talent

Generate revenue

• Meet distributors for primary sales in entire territory
• Drive secondary in assigned area
• Ensure that the products reach the retailer on time

Drive Product/Brand Awareness

• Convey the brand message and benefits of product to retailers
• Implement schemes for retailers to enhance tertiary sales
• Collect consumer feedback from retailers
• Plan and offer schemes to retailers to promote brand
• Collect all branding requirements

• Deliver branding materials

Consumer Relationship Management

• Ensure that billing is done on time
• Ensure that all payments between company, distributor and retailers is settled properly

• Identify the contribution of premium products and styles and predict the demand/market trend through the orders placed by retailers and sharing it with reporting manager