Job Description

Factana is a leading Industry 4.0 Solution and Industrial Cloud Provider with offices in Bengaluru, Chennai and Chicago. We are in the mission of simplifying Industrial Automation using IoT and AI based solution for small and medium enterprises. Fogwing is our Industrial Cloud with users from 100+ countries across the world, delivering IoT Solutions and Manufacturing Automation projects. We are continuously investing in innovation and product development to become leader in this space. We are looking for highly energetic individual to join as Team Lead \xe2\x80\x93 Marketing and Communications to be part of our marketing team to promote our SaaS products and services to potential customers and partners across global. This role will provide opportunity to learn and gain experience in SaaS marketing practices to create successful career. If you are an energetic and goal-oriented person, please read further. Experience Required: 4 \xe2\x80\x93 6 years of experience in SaaS Digital Marketing Location: Bengaluru / Chennai Education Required: MBA in Marketing. Role & Responsibilities:

• Develop a Go-To-Market plan and action on quarterly basis to drive inbound traffics and conversions from across global.
• Work closely with product teams to understand product roadmaps in order to craft, promote, and measure product adoption.
• Lead the team of marketing folks in SEO, Email Campaigns, Ads, Social Media and other channels to drive uniformity across digital channels.
• Lead content publishing team to develop content strategy, review and publish to drive organic traffic and lead generations.
• Write blog as senior leader in the team to publish contents for enterprise customers.
• Establish trusted relationships with current and potential partners for joint marketing promotions.
• Prepare marketing performance reports; presenting to internal leaders in meetings, exhibits and trade shows.
• Maintaining leads and status accurately in our CRM software
• Work with sales management on sales planning, forecasting and strategy to meet goals
• Coordinate between engineering teams and leads to carry out required lead conversion plan.
• Research market trends, competitions, and reach out to third parties to promote products in other mediums.
• Willing to work in Manufacturing Domain.

• Minimum 3 years of experience in Software or SaaS Marketing.
• Strong experience in all aspect of digital marketing practice with knowledge in SEO, Email Campaigns, Ads and Social Media promotions.
• MBA in Marketing background required.
• Strong communication skill in reading, writing, speaking and presentation.
• Strong analytical thinking and exposure in SaaS Marketing Funnel.
• Very active in social media and outspoken personalities.