Job Description

JOB DESCRIPTION Product Marketing Manager

About The Opportunity:

We're looking for a product marketing manager to create and implement marketing strategies that will increase product awareness and adoption. We're looking for a passionate, experienced B2B product marketer with a track record of success working with emerging products and driving GTM strategies.

What Youll Be Doing:

- Product messaging and positioning: develop product positioning and messaging and differentiate our product from its competitors in the life sciences industry. Understanding the nuances of new category creation and curiosity to learn about the life sciences industry in-depth.

- Market research, customer research, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players. Serve as a company spokesperson and go-to product expert.

- Sales enablement/Content CreationInteract and collaborate with cross-functional teams to craft high-value sales tools, training, and collateral

- Demand generation: Develop and implement strategies to drive awareness and demand

You are the ideal candidate, if:

- Bachelor's Degree (MBA preferred) with [1-4] years of prior experience in a comparable position. Healthcare, pharma, or life sciences experience would be good to have.

- Extensive experience developing marketing plans that include strategy, customer research, competitive analysis, product requirements, messaging, pricing, and so on.

- Experience in initiating and leading a variety of GTM programmes such as webinars, trade shows, social media, content marketing, and so on.

- Experience working with cross-functional teams, including executive management, product management, operations, sales, and marketing, across geographies.

- Excellent presentation, written, and verbal communication skills, as well as a strong sense of quality and attention to detail.

Bonus Points:

- Start-up experience

- Experience working in Pharma or Healthcare with omnichannel knowledge

- Knowledge in Campaign Marketing, Brand Management.

Perks:

- High growth professional environment

- Open and flexible work culture

- Remote or hybrid work style

- Generous leave policy

- Medical insurance coverage

- Stock options

About Us: Tact.ai is on a mission to help life science organizations nurture meaningful customer engagement through our human-friendly software. Our AI-powered engagement platform empowers field teams to work with their customers in new ways to drive better outcomes. Tact.ai is headquartered in Silicon Valley and is backed by some of the worlds leading firms in venture capital, technology, and healthcare and life sciences, including Microsofts venture fund M12, Salesforce Ventures, Novartis, Lilly and McKesson Ventures.

Explore more: Website: https://tact.ai | Linkedin: https://www.linkedin.com/company/tact.ai/