Sr. Manager
Year Hyderabad, Telangana, India
Job Description
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Overview:
This role is responsible for analytical support of Marketing Transformation effort to better understand how to right size the Advertising & Media (A&M) spend to support PepsiCo\xe2\x80\x99s growth aspirations.
The project will aim to unlock 5-15% reinvestment and savings opportunities across PepsiCo Advertising & Media (A&M) spend, while developing a clear and data-driven framework for ensuring marketing spend is at a level that can support the next horizon of revenue growth at an improved margin profile while maintaining Pep+ objectives.
The scope covers Analytics support of Diagnose and Deliver stage of transformation project, including A&M spend cube set up, review and validatation of spend cube through syndication, analyses of A&M spend via benchmarks and standard set of analyses, set up sprint tools. Responsibilities:
- Analytics support of 8-14 Marketing transformation projects per year
- A&M spend cube set up, ownership of MSA model inputs and outputs
- Data collection from multiple data sources, formatting, clearing spend gaps, liaising with A&M Project Manager on misclassified spend. Translate Black Swan taxonomy into industry-based for standardized Diagnose phase outcome
- Management of data input and analysis out for A&M spending rightsizing model
- Quality checks and on-going changes
- Set up sprint tools for Deliver stage of A&M productivity projects
- Participate in weekly / daily meetings and reviews; preparation for SteerCo & other internal communication from analytical side; support communication processes with A&M Productivity leaders and Business Partners (project planning, workflow monitoring, quality checks, on-going changes)
- Liaise and align with A&M Productivity team to setup and execute ongoing reportings, analytics, (utilizing dashboards, templated decks, and reporting tools); partnering with A&M Productivity expert, A&M Finance BP in mapping BU A&M spend process, initiatives impact, progress vs business case, risks and mitigation plans
- Provide preliminary commentary to explain business performance, drivers, and optimization opportunities; leverage business performance explanations from teams around the world to incorporate considerations beyond data into reporting
- Provide responses to ad-hoc follow-ups when double-click required with tables/charts/stories using relevant data
- Support processes/formatting for output adherence and delivery to agreed scope \xe2\x80\x93 in line with the agreed timelines, aligned templates and content management
- Establish safe guards and automate data quality checks, e.g., regular trend-watch of data streams to identify and address potential trend breaks.
- Improve existing processes based on feedback loop; leverage global/regional synchronization efforts to drive further streamlining and unification of data sets for future digitalization work; support simplification, standardization and digitalization efforts (in cooperation with global and GBS stakeholders)
- Flag and monitor any business risks related to delivering the operational output (facilities, IT resources, recruitment efforts)
- Help A&M Productivity vertical leadership develop and finetune internal processes (work-flow mapping, pain-points and bottlenecks management) both related to service delivery and internal center operations
- Leading internal capability building effort in A&M Productivity Analysts to enable PepsiCo to drive A&M Productivity projects independently from H2 2023 and developing sustainable solutions for the BU in the long term.
Work with external consultants (McKinsey team) ensuring A&M productivity knowledge transfer to GBS team. Co-shadow 2023 projects codifying learnings for A&M Analytics capability.
A mid-level Insight or Analytics professional with experience in a leading consumer goods company. With atleast 9 years+ experience- Education: Masters in Maths, Statistics, Economics, Sociology, Marketing
- Experience in working with large data cubes
- Can synthesize multiple, disparate data sources into compelling growth strategies.
- Strong collaborator: actively creates and participates in opportunities to co-create solutions across markets; will be willing and able to embrace Responsive Ways of Working
- Knowing the Business Cold: Can easily see how insights/research learning can improve businesses impact and frames up reporting efforts and opportunities to inform business decisions
- Proven analytics, business analytics, research experience, consumer insights experience or commercial experience in a combination with strong analytical skills
- High degree of familiarity with CPG and Food & Beverage industry A&M services providers
- Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually
- Experience with Agile development methods, Tableau, Business Objects, D3 open source visualization, SQL, R and SPSS desired
- Operational experience from business servicing sector and/or consulting experience would be a plus
Fluent English \xe2\x80\x93 obligatory Qualifications:
- World-class stakeholder management skills
- solution-oriented approach to problem solving
- ability to identify and capitalize on opportunities to gain efficiencies and improve process & deliverables
- depth and breadth of custom and syndicated research/analytics
- strong understanding of internal & external data sources that could contribute to the reporting and analysis function
- very strong analytical thinking with proven ability to connect data & insight, various A&M data providers, macro & micro trends, and future forces of consumer change and deliver clear outlook scenarios along with implications for the business
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Job Detail
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Job IdJD3036850
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationHyderabad, Telangana, India
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EducationNot mentioned
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ExperienceYear