Job Description

We\'re inviting talented digital marketers with experience of executing and analysing paid social media campaigns, and maintaining product content on e-commerce sites to join Pearson\'s Higher Education International marketing team.

Key responsibilities:

Collaborate with the B2B and D2C campaign teams to determine where paid social can play a part to support campaigns across UK and Europe. Understand and consider success metrics of wider campaigns when devising social plans, and opportunities to deliver on these.

Manage and implement the organic social media calendar for B2B and D2C, in collaboration with marketing and insights stakeholders

Manage and execute engaging paid social campaigns end-to-end, from planning to execution for both B2B and D2C audiences, across a range of platforms (e.g. Meta, LinkedIn, TikTok and YouTube)

Creation and briefing of social assets, ensuring creative consistency across organic and paid platform presence

Carry out performance analysis to develop actionable recommendations for optimisation and development of future campaigns.

Monitor and share social media trends and industry insights and explore new opportunities to reach target audiences.

Provide support to teams where needed, across other paid media channels including display, PPC and Google Shopping.

Manage upload of html-coded marketing copy for new products to product data system (applying proper use of semantic html and best practice SEO principles to support clarity and accessibility) to ensure timely and accurate availability of product description information on both pearson.com and 3rd party websites.

Collaborate and support colleagues with product description data feeds by developing a detailed knowledge of drivers within the product data system that determine timely and accurate dissemination of this information to customers.

Undertake a range of broader activities on a less frequent basis to support seasonal activity and business needs.

Skills and Experience:

Essential:

Experience of developing and executing paid social media campaigns through platforms (e.g Meta, LinkedIn, TikTok and YouTube) and working with Social Media martech and suppliers

Evidence of strong project management and collaboration skills

Pulling and analysing of performance analytics for a range of social media platforms

Desirable

Creation of a variety of social media asset types (e.g. moving and static images, videos, animations)

Experience of implementing display, PPC and Google shopping ads

Experience of maintaining product information for e-commerce sites

Knowledge of best practice application of semantic html

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson\'s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: Higher Education

Schedule: FULL_TIME

Req ID: 14144

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