Job Description

o Develop relevant content topics to reach the company\'s target customers. o Create, curate, and manage all published content (images, video, written and audio/podcast). o Monitor, listen and respond to users in a \'Social\' way while cultivating leads and sales. o Conduct online advocacy and open a stream for cross-promotions. o Coordination with design team, create and manage promotions and social ad campaigns, being sure to integrate with company\'s overall marketing campaign plan and channels. o Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care. o Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate. o Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics. o Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews. o Monitor trends in social media tools, applications, channels, design and strategy. o Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management. o Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns. o Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyse, review, and report on effectiveness of campaigns in an effort to maximize results.

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