Job Description

Asmita Group created a new concept in Mira Road by pioneering health consciousness and life style activities .The Asmita Resorts (popularly known as the Asmita Club)/Asmita India Limited/Asmita Organic Farms provides a beautiful landscape large swimming pool, a well-equipped Gymnasium, health Club with attached steam & sauna and other facilities like yoga classes, Academy of taekwondo, Dance drama and beauty parlor classes . The club’s well appointed banquet halls and open lawns offer outstanding venues of indoor and outdoor entertaining, wedding parties, events and so on We are seeking a creative and organized professional to serve as Social Media Coordinator. The Designer/Editor will support the Institute’s communications team by creating materials that advance our communications efforts. As the communications team builds in-house capacity, we are seeking candidates who value collaboration, creative solutions, and teamwork. The work location for this position will be in Mira Road, Thane. MAIN RESPONSIBILITIES Digital Content Strategy

• Establish Asmita Group as a best-in-class content creator across social channels and digital platforms

• Collaborate with Marketing stakeholders to develop and maintain an editorial calendar to support engagement, awareness, and revenue goals

• Contribute to paid advertising and social campaign strategy

Content Creation and Production

• Produce highly engaging content for Asmita Group digital marketing channels (social, email) and editorial content for Asmita Group website and app, working with external resources as needed

• Serve as project manager/producer liaising with internal/external stakeholders for photography/video content

• Write, edit, curate, and post content across social media, digital platforms(app & website) for both evergreen and campaign-specific projects.

Community Management and UGC

• Engages and grows social media community through active posting, participation, and conversation

• Monitors and responds to public inquiries/comments across all digital platforms; maintains and enhances FAQs

• Builds and maintains a network of influencers and content creators

Reporting and Analytics

• Contribute to ongoing reporting of follower growth and engagement metrics

• Monitor performance of paid social campaigns and works with an external agency to make optimizations

 Ideating on campaign-related content tentpoles, ranging from feature blog posts to email newsletters and IRL extensions of content (if you can dream it, we can do it).  Managing any freelance writers that we employ to create content for our blog and website.  Owning the full content distribution pipeline outside of the SEO space.  Identify and engage key influencers and communities in the project management space for guest posts.  Collaborating with your marketing teammates on brand and campaign ideas  Own paid social to active customers: Manage budget; brief creatives; and ideate evergreen and one-off campaigns that highlight core and add-on offerings, respectively, to drive incremental revenue increase.  Set, monitor, and maintain social media strategy: Stay up to date with trends, best practices, and platform updates (e.g. Insta-polls; video, stories), and support overall content strategy by inputting to the ideation of quarterly tentpole themes.  Build, manage, and present paid and organic social media performance reports with an emphasis on turning raw data into insights, actions, hypotheses, and testing opportunities.  Lead reputation management: Coordinate initiatives and teams that support positive user reviews and assist the Customer Care team in addressing inquiries on our social platforms.  Build a marketing asset bank: Collect new and arrange existing collateral and align with Acquisitions and Design teams to fill in gaps.  Alongside the culinary team, develop video franchises and own/lead all aspects of execution, from pitching and prop sourcing, to shooting, editing, developing design assets, and promoting across platforms.  Support with ad-hoc content needs across channels and business functions, as needed (e.g. on-page SEO; brand initiatives like box updates, pricing changes, sustainability reports); offline acquisitions campaigns ranging from TVC and radio ads to billboards and direct mail; writing and editing blogs, landing pages, banners, and app copy; etc. KEY CANDIDATE REQUIREMENTS Bachelor’s degree in marketing, communications, graphic design or a related field, or equivalent experience 2-3 years of progressive responsibility in a related industry; Online Grocery experience a plus Keen understanding of social media platforms and trends (specifically Facebook, Instagram, YouTube and LinkedIn). Editorial copywriting experience for web, email, and social media; samples required. Goal-oriented and entrepreneurial mindset, coupled with a willingness to learn. Outstanding project management and organizational skills Lead and deliver multiple work streams across multiple teams and channels simultaneously. Creative vision, initiative, and adaptability as this role continue to evolve. Natural curiosity, holistic thinking, and ability to self-manage in nebulous environments: Identify knowledge gaps and ask the right questions to fill them; generate buy-in from cross-functional inputs; distil conflicting information into the cohesive path to progress. Adept at interpreting and analyzing raw data to generate data insights: Turn numbers into stories that comprise customer personas, functional and emotional wants/needs, and barriers to entry. Understanding of iterative content cycles (Eg. data, hypothesis, testing, performance, insights, etc.), and how to use them to inform and optimize social media strategy. Strong communication skills that precisely define purpose, accountabilities, dependencies, and timelines. Exceptional writing talent and an eagle eye. Creative flair and discerning taste. Finger on the pulse of the cultural zeitgeist. Experience working with data, creative, and management tools like Google Analytics, Hootsuite, Sprout Social, Facebook Business Manager, Asana, Trello, Canva, PicMonkey. Experience with CMS tools like Contentful, WordPress, Unbounce, and Mailchimp Familiarity with Smartsheet, Content sharing platform, SharePoint, Microsoft products- Word, PPT, and Excel Advanced verbal, writing, and editing skills (business operations and technical writing). Able to present ideas with clarity and vision.