Job Description

Salary Range: Upto 9 LPA

Location: Bangalore, India

About Quest Alliance:

At Quest Alliance we transform learning ecosystems through education technology, capacity building, and collaboration to build 21st-century skills for learners and facilitators

We are a not-for-pro\xef\xac\x81t trust that focuses on research-led innovation and advocacy in the \xef\xac\x81eld of teaching and learning. We engage with educators, civil society, government institutions and corporate organizations to demonstrate and enable scalable and replicable solutions in school education and vocational training

At Quest you will get the opportunity to apply your skills and contribute to addressing issues around quality education and skills training. The organization gives you the space to learn and grow in a fun and engaging environment. We have an eclectic group of people working at Quest drawn from diverse disciplines including Education, Technology, Design, Youth Development and Business.

ABOUT THE ROLE:

The role will anchor and develop Quest Alliances social media presence. Being part of a dynamic, creative and supportive team, you will be taking ownership of creative projects, and craft compelling social-sector narratives. This includes writing authentic, compelling stories and thoughtful updates to bring our mission to life for a variety of audiences and channels. As part of the creative team, you will make sure our communications are both on-brand and effective, driving value for our key stakeholders.

• Supporting on social media strategy that will help drive organizational communication objectives for Quest Alliance and The Future Right Skills Network (FRSN)

Execution of finalized social media strategy across platforms

Creation of monthly social media calendar across platforms basis strategy for Quest and FRSN.

Collation of input across organizational programs and functions basis the calendar

Copy writing for social media while ensuring that org narrative, tone and style is maintained across channels.

Publishing for social media

Plan and execute social media campaigns (including paid promotions and the use of influencers) for organization and program teams.

Support social media review and assessment; share reports [monthly and quarterly]. Evaluate the success of campaigns using analytical tools and reporting systems for all Quest and FRSN social media channels. Compile reports / presentations for team meetings, and make recommendations for improvements and changes to optimize our social media strategies.

Ensure all media channels adhere to brand standards. Ensure brand safety across all our social media channels owned and earned.

Maintain Brand guidelines and standards, support Brand positioning exercises

Required Skills and Experience:

Bachelors / Masters degree; Communication, Design, Journalism or similar major is a plus

Extensive experience using Microsoft office, Google Suite [Drive, Slides, Sheets and Docs]

Extensive and constantly updated knowledge of the various social platforms

Familiarity with at least social analytical tools (Meltwater, Sprinkler, Konnect Insights, Brand Watch)

Strong copywriting skills for social media

4+ years of experience working with social media accounts for the development sector in India or with an advertising agency. Proven experience of digital marketing/ running paid promotions

Excellent English communications skills, both verbal and written. Knowledge of other languages is a plus.

Strong presentation skills

Openness to learn and explore new technologies

Strong attention to detail

Ability to collaborate, be creative, resourceful, problem-solve, follow-through and work independently

Sound understanding of media landscape news and social

Should be willing to travel

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