Job Description

• Coordinate all public relations activities
• Coordinate all social media activities
• Co-ordinating and managing influencers
• Develop a marketing communications plan including strategy, goals, budget, and tactics
• Develop media relations strategy, seeking high-level placements in print, broadcast, and online media
• Direct social media team to engage audiences across traditional and new media
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Manage media inquiries and interview requests

• Create content for press releases, byline articles and keynote presentations
• Monitor, analyze and communicate PR results every quarter
• Evaluate opportunities for new partnerships, sponsorships and advertising on an on-going basis.
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Monitor SEO and web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements:

• Graduate with 2-4 yrs of relevant work experience in Social
• Media Marketing OR a fresh MBA graduate with a flair for marketing
• Strong analytical skills to maintain and report performance metrics
• You must be willing to own end-to-end setup, execution, measurement & optimization of paid search campaigns on Google & Bing Proficient in advanced knowledge of Microsoft Excel (pivot tables, VLOOKUP, & IF functions).
• You know your way around: AdWords, Google Analytics,
• Must have prior experience with copywriting for paid search ads.
• Should Proactively communicate to team and management on project development, timelines, and results.
• Should be highly analytical, with the ability to analyze large amounts of data and draw actionable campaign insights.
• Ability to build and track conversion funnels using internally developed dashboards as well as 3rd party tools Optimise campaign performance towards acquisition & activation goals

Job Type: Full-timeSalary: ?20,000.00 - ?45,000.00 per monthSchedule:

• Day shift

Ability to commute/relocate:

• Lucknow, Lucknow, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• total work: 2 years (Required)