Job Description

Develop and execute SEO strategies: Conduct thorough keyword research, analyze website performance, and identify opportunities for optimization. Develop and implement on-page and off-page SEO strategies to improve organic search rankings, increase website visibility, and drive targeted traffic. Performance marketing campaigns: Plan, execute, and optimize performance marketing campaigns across various channels, including paid search (PPC), display advertising, remarketing, and social media advertising. Monitor campaign performance, analyze data, and make data-driven decisions to improve campaign effectiveness. Website optimization: Continuously analyze website performance and user behavior to identify areas for improvement. Optimize website structure, content, and user experience (UX) to enhance search engine visibility, increase organic traffic, and improve conversion rates. Content strategy: Collaborate with the content team to develop an effective content strategy that aligns with SEO goals. Ensure content is optimized for search engines and target keywords. Technical SEO: Conduct regular technical audits of websites to identify and fix issues that may affect search engine visibility and user experience. Monitor website performance, crawlability, and indexability. Implement best practices for website speed, mobile optimization, and structured data. Analytics and reporting: Monitor, analyze, and report on key SEO and performance marketing metrics, such as organic traffic, keyword rankings, conversion rates, and return on ad spend (ROAS). Provide regular reports and actionable insights to stakeholders. Stay updated on industry trends: Stay abreast of the latest SEO and performance marketing trends, algorithm updates, and industry best practices. Continuously expand knowledge and share insights with the team to drive innovation and optimization. This role will be 60% of SEO and 40% of Performance Marketing Requirements Bachelor\'s degree in marketing, business, or a related field. 2+ years of Proven experience as an SEO specialist and in performance marketing. In-depth knowledge of SEO principles, search engine algorithms, and ranking factors. Proficiency in using SEO and web analytics tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz). Strong understanding of performance marketing channels and platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads). Experience with A/B testing and data-driven decision-making. Familiarity with website CMS (Content Management System) platforms and HTML/CSS. Excellent analytical, problem-solving, and decision-making skills. Strong communication and collaboration skills to work effectively with cross-functional teams. Ability to multitask, prioritize, and manage projects in a fast-paced environment. Benefits Work from anywhere (Beaches, Mountains) Medical Insurance for you and your family members (We value your well-being) Flexible work-timings (Great work-life balance!) No boss kinda culture (We have mentors, not bosses, bring your own idea to the table without any hesitation) Access to your psychological counselor 24.7 (We take care of your mental well-being)

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