Job Description

:

: Senior Market Development Manager (Zonal Position)

About the Aditya Birla Group

A global conglomerate, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, our businesses have grown into global powerhouses in a wide range of sectors \xe2\x80\x93 metals, pulp and fibre, chemicals, textiles, carbon black and cement.

Aditya Birla Group is among the Forbes Best Employers, 2020 and 4th in the world and 1st in Asia Pacific in the \'Top Companies for Leaders\' study 2011 (conducted by Aon Hewitt, Fortune Magazine and RBL).

About Grasim Industries Limited - Paints Business (Birla Opus)

A new venture in the space of paints, Birla Paints division \xe2\x80\x93 Grasim is set to offer a diversified new-age portfolio of paints and related products in line with global megatrends. Planned to have presence across multiple locations in India.

Ahead of the launch, Grasim has successfully piloted the first-of-its-kind painting services in key metros and introduced a range of imported wood finishes. A cutting-edge R&D facility has already been set up in Maharashtra.

Grasim had previously committed an investment of Rs.10,000 crore towards setting up the paints business. The company\xe2\x80\x99s state-of-the-art manufacturing plants located in Haryana, Punjab, Tamil Nadu, Karnataka, Maharashtra, and West Bengal, will have a total capacity of 1,332 million litres per annum (MLPA), and will serve demand centres across the country.

The current estimated value of India\xe2\x80\x99s decorative paints industry is Rs 70,000 Crore. The paints industry is witnessing double digit growth year-on-year driven by rising consumer aspirations and the government\xe2\x80\x99s push towards \xe2\x80\x98Housing for All\xe2\x80\x99.

The market launch of Birla Opus is scheduled for Q4FY24. Grasim will offer a full suite of high-quality products in the decorative paints segment. With our Culture Pillars - Agility, Vibrancy, Care, Courage & Innovation we are set on the path of success.

An exciting place to work, setting up world class systems, processes, future technologies, from design to scale up, involving extreme challenges and agility to add color to your career

Position Overview:

The Activation Manager will play a crucial role in executing marketing campaigns and initiatives that drive brand awareness, engagement, and customer acquisition. The ideal candidate will possess a deep understanding of brand activation, merchandising, executing marketing campaigns, handling multiple vendors, working closely with cross functional teams. Candidate will be responsible for activation campaigns for dealers and influencers in entire region.

Reporting to Activation Lead (based out of HO) and dotted line reporting to Zonal Manager

Key Responsibilities (KRAs)

Campaign Strategy: Develop execution plan for marketing campaigns that align with the overall marketing objectives and brand positioning for the region. Translate national merchandising plans into actionable strategies tailored to the regional market. Leading Signage boards execution, developing instore materials, managing POSM development, wall painting networks

Trade events: Lead regional trade events including planning, execution, and post-event analysis. Ensure events are conducted in desired territory, within budget and in-line with set KPIs.

Vendor Management: Identifying, appointing regional vendors, and managing end to end operations. Develop innovative brand assets to leverage local nuances.

Budget Management: Responsible for managing campaign budgets, tracking expenses and ensuring cost-effective methods

Cross-functional Collaboration: Collaborate closely with the vendors, marketing, sales, and finance teams to ensure seamless execution of campaigns across multiple channels like traditional dealer outlet, trade events, influencer meets. Work closely with regional sales teams to cater local activation requirements, act as a first point of contact for activation needs for a zone

Team management: Lead team of regional activation executives for seamless execution of brand campaigns. Responsible for end-to-end process for flawless activation execution for entire region

Data Analysis: Monitor and analyse campaign performance metrics, deriving insights to optimize future campaigns, make data-driven decisions. Report local insights and recommendations for future readiness

Qualifications and experience

• Bachelor\xe2\x80\x99s degree in marketing, Business, Communications, or a related field. Master\'s degree will be a plus.
• Minimum of 6 \xe2\x80\x93 10 years\xe2\x80\x99 experience in leading activations, merchandising campaigns, vendor management
• 3 candidates should be 8 \xe2\x80\x93 10 years
• 2 candidates should be 6- 8 years
• Strong project management skills, including the ability to manage multiple campaigns simultaneously.
• Creative thinker with a mindset, able to translate marketing objectives into compelling activation plans.
• Prior experience for campaign tracking, analysis, and reporting. Drawing insights from data
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across cross functional teams.

MUST HAVE REQUIREMENT

• At least 2 years of team handling experience, with a minimum size of 2-3 members
• Should have minimum 3 years merchandising experience
• Should have knowledge about local vendors
• Basic understanding of PPT and MS Excel
• Candidate should be based out of base location (ie candidate is employed for Mumbai location then he should be based out of Mumbai before-hand, no transfer cases)

Candidate should be ideally from relevant companies like

• FMCG- HUL, P&G, Marico, Nestle, Britannia, Dabur, ITC, Cadburys, Godreg, Emami
• Consumer durable- Havells, Bajaj Electricals, Orient Electric, Crompton Greves
• Paint \xe2\x80\x93 AP, Berger, Nerolac, Indigo
• Building materials \xe2\x80\x93 Aashirwad Pipes, Astral Pipes, Pidilite, 3M, Century Ply, Green Ply

Aditya Birla Group