Job Description

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Roles and Responsibilities Role: Sr. Manager Trade Marketing
Qualification: Graduate/Post Graduate degree in Marketing
Location: Pune

:
Lead Trade Marketing Strategy development to attain defined business objectives
throughout product categories focusing rural markets
Contribute to organization’s goals plus objectives and enhance market share and
sales performance
Prepare trade promotional plan in designated channels with crucial customers
Coordinate and work on promotional events for sellers across the country
Provide marketing assistance to the sales team
Tracking and monitoring of all activities through proper tracking mechanism
Planning and execution of occasion/festival/event-based promos/programs
Planning and execution of loyalty programs for Trade partners and aligning them to
business goals.
Planning execution of Portfolio Model stores
Assist in execution of new outlet/town opening plan
Vendor management
Lead concept and launch of trade fairs, events and local conferences for sellers
Job Requirements/Qualifications:
Minimum 8 years of experience in Trade marketing
Knowledge of current trade marketing trends, preferably in B2B markets and with
promotional mechanism relevant to different customer groups
Demonstrated experience in branding and communication activities
Understand and manage budgets
Develop and implement a plan, and continuously adapt to optimise results
Should be comfortable in travelling

ElasticRun is an equal opportunity employer and is dedicated toexpanding its commitments and
investments to create a more diverse, equitable and inclusive company culture and innovation
ecosystem. We are strongly committed to the values and policy of equal employment opportunity
across our employment practices
For more jobs, please go through this link: https://www.elastic.run/careers.html


Role:Marketing Manager
Salary: Not Disclosed by Recruiter
Industry:Courier / Logistics
Functional Area:Marketing & Communication
Role Category:Marketing
Employment Type:Full Time, Permanent
Key Skills
Marketing StrategyDeveloping Marketing StrategiesStrategy DevelopmentSalesTrade MarketingMarket ShareLoyalty ProgramsVendor ManagementBrandingPromotional Events
Education
PG:MBA/PGDM in Marketing
Company Profile
ElasticRun


ElasticRun extends the reach of brands direct distribution networks to deep rural markets. It enables access to a set of net new stores and customers for the brands, which were not accessible through the traditional distribution networks. ElasticRun network helps eCommerce companies reach the customers in far flung rural areas through its crowdsourced logistics network. The rich transaction data generated on ElasticRun platform enables financial institutions to bring in a large number of rural stores as their SME customers. The same set of data further helps the brands to sharpen their marketing offerings to the rural markets. The deep reach is made possible through the ElasticRun technology platform that enables a “no capex” and “variable cost” crowdsourced logistics network. Through its rural Kirana network, ElasticRun platform would channel trade, finance and data of $600 Bn consumption in India.

ElasticRun is an equal opportunity employer and is dedicated to expanding its commitments and investments to create a more diverse, equitable and inclusive company culture and innovation ecosystem. We are strongly committed to the values and policy of equal employment opportunity across our employment practices
Company Info


Contact Company:ElasticRun
Website:http://careers.elastic.run