Key Responsibilities :
- Define region-specific marketing plan that supports the regional and brand sales strategy.
- Plan, implement, and execute integrated field marketing campaigns such as email marketing, events, workshops and use other channels deemed fit.
- Plan and host online and offline events to create new sales opportunities, accelerate existing sales opportunities and enhance customer relationships.
- Manage and own entire event logistics. Help produce various literature, collaterals, merchandise, and other materials to be used at field marketing events.
- Monitor and report industry trends, industry events, competition activities, customer intelligence and opportunities in the territory.
- Connect and engage with industry bodies and associations in the required geos.
- Engage in industry events, connect, spot and then handover potential opportunities to sales.
- Be part of industry panels, representation in the industry bodies and panels and able to leverage this for business connects.
- Account Based Marketing Activities
- Assist regional sales team as needed, including increasing brand awareness locally/regionally, and driving leads and MQLs for your assigned region.
- Support various other marketing projects as needed.
- Report weekly and monthly on the status of activities.
- Travel based on requirement
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