Job Description

Role : Senior Manager - Marketing & Brand CommunicationsType : Full Time :- Assumes responsibility for monitoring all marketing and branding activities for the Organization while maintaining Brand focus internally & externally.- Develops the Marketing & Brand management strategy to support top line & bottom-line growth & foray into new segments and innovative products for the Organization.- Directs the evaluation of Brand portfolio including Brand definition & proposition, advertising concept, pricing, packaging, place and promotion for the Organization.- Assumes overall responsibility for Brand Activation.- Ensures coordination with the sales department to implement & monitor all marketing initiatives for the Organization.- Drives the formulation of the marketing strategy encompassing the Organization.- Understands the strategic business requirement of the organization based on the organization\'s growth focus and strategy.- Develop strategies into detailed marketing plans and executions.- Supports all clusters towards ensuring meeting the dynamic consumer needs across all markets.- Ensures individual brand focus is maintained through all possible media options and coordinates with corporate communication to ensure alignment of branding strategy.- Develops Annual Plans & Budgeting for the brand and monitors the expenditure.- Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met.- Strives to increase return on expenditure on advertisement & brand endorsement- Agency/Vendor Management- Proven experience in Product Positioning & Branding- Digital & Social Media Marketing- Experience in Market Research & Consumer Insights is preferred- Ability to Advertise & Activate Campaigns- Sales Collateral & Support- Prepare, Implement and Monitor Annual Brand Plans (ref:updazz.com)

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