Job Description

The opportunity would be to lead marketing of leading Diabetes brand in India & unleash its potential to grow and drive initiatives to achieve marketing goals Partnering in development of strategic road map for Diabetes portfolio Based in Mumbai, named one of the Best Companies for Women in India by Avatar, 2019. Join the premier biopharmaceutical company that has been in Asia Pacific for over 60 years. In this role, you will help our organization for planning and achieving marketing goals and sales targets for our Diabetes franchise on a monthly basis through regular monitoring of the market trends and driving initiatives to support the plan WHAT YOU WILL DO Plan and achieve marketing goals including profitability and sales targets for the existing brands/ portfolio on a monthly basis through regular monitoring of the market trends, planning the short and long terms strategies and driving initiatives to support the plan Development of strategic plans and operational marketing plan for Diabetes portfolio & provide a scientific, medical and commercial basis Project management: Identify and drive critical projects, which are time bound and that generate exponential growths Competitive intelligence - Monitor, analyze, and evaluate market trends, consumer behavior and competitor activity to identify market opportunities; adjust marketing strategy and tactical plans to meet changing markets and competitive conditions Ensure program implementation for existing brands and monitor implementation within the allocated budget Partner in building business cases for future opportunities with new product launch Identify and develop list of external opportunities and analyze potential targets via active internal and external scouting activities Optimize cross-functional support needed to ensure effective communication and implementation of BD objectives. Development of consumer activation strategy and driving execution through multi-channel marketing channels Collaboration to build and drive HCP advocacy strategy Responsible for brand P&L WHAT YOU MUST HAVE At least 8-10 years of experience in sales & marketing, consumer marketing, OTC, digital marketing experience is strongly preferred. Pharmaceutical marketing experience will be desired Potential to take higher responsibility in 2-3 years would be preferred

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