Job Description

Company Description

Experian unlocks the power of data to create opportunities for consumers, businesses and society. We gather, analyze and process data in ways others can't. We help individuals take financial control and access financial services, businesses make smarter decision and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. For more than 125 years, we've helped consumers and clients prosper, and economies and communities flourish - and we're not done. Our 17,800 people in 45 countries believe the possibilities for you, and our world, are growing. We're investing in new technologies, talented people and innovation so we can help create a better tomorrow.



We are seeking a local B2B marketing and PR/Corp Comm specialist who acts as a strategic partner to the business and enables it to achieve its long term and short-term goals. This role sits within the India Marketing team and will also collaborate with the regional team.

What you will be doing

PR

Align with stakeholders to develop, plan and implement the PR/Corp Comm strategy to portray Experian as a Thought Leader. Assume overall responsibility of PR deliverables by managing the following:

• Achieve PR metrics for the organization - SoV, influential coverage and themed content
• Manage agency, media and analyst relationships
• Create opportunities to be showcased as an industry leader
• Partner with stakeholders within the organization and externally to build content for internal/external communication
• Collaborate with the PR agency and managing BAU activities
• Build relations with media, industry associations and other industry stakeholders
• Ensure synergy between PR and social media/external communication plans

Social media management

• Develop, plan and implement social media strategy for Linkedin and Facebook
• Build social media calendar and measure the impact being created by the social properties
• Ensure timely content development, deployment and measurement; and develop insights that feed back into the content strategy

Thought Leadership & Marketing Communication

• Develop and launch Thought Leadership reports and articles
• Identify and manage tie-ups with potential partners to build forums/reports/events
• Partner with teams to develop GTM marketing plans and assets - brochures, case studies, website, newsletters and other collaterals
• Launch new products in market with a focus on achieving business outcomes
• Develop internal communications and provide comms support to other internal functions

Events (Virtual and in-person [future])

• Build and manage best-in-class owned events forums for client engagement and driving business outcomes
• Identify and anchor participation in sponsored events to ensure that they deliver high Marketing ROI
• Manage events end-to-end including booking of events, invites, content, set up, collateral, merchandise etc.

Qualifications

• Overall experience of at least 10 years preferably with a B2B brand
• Should have managed PR for B2B brands for at least 6 years
• Should have managed social media properties of a B2B brand - content plan, calendar and creative for at least 2 years
• Proven ability to multi-task; have both strategic and execution focus
• Skilled in content writing and developing marketing assets
• Should have an outcome orientation - impact on business, comfortable with numbers and reporting

Additional Information

• Helping clients solve complex business problems makes your heart race
• Consulting is most likely in your DNA
• You enjoy working with senior management to set strategic direction
• You are great at defining objectives and approaches for critical assignments.