Job Description

Job Title: Sr. Manager Marketing APAC Job Family: Engineering Business: Product &Technology Team: Marketing Communications Grade/Level: L3 Location: Bangalore, India Job Purpose:
This is a great opportunity for an experienced and strategic marketer to join a growing business in an exciting industry. The ideal candidate will be a proven marketing leader, with a track record of building enterprise B2B marketing strategies that drive brand awareness, lead generation and revenue growth of target verticals across digital and traditional channels. This individual will have experience across multiple elements of B2B marketing including strategy, brand awareness and demand generation, account-based marketing, lead generation and sales enablement. Job Background/context: The Senior Marketing Manager would work towards the development and delivery of a fully integrated marketing strategy that continues to promote Kaleyra to the forefront of the mobile messaging industry with a focus on APAC region, while working with the Global team. He/She is expected to Develop marketing campaigns with the end goal of generating qualified leads to increase sales. Campaigns can be delivered in a variety of means including e-blasts, social media, print, PR, traditional mail, etc. Key Responsibilities & Tasks:

• Develop and implement brand awareness, customer acquisition and retention strategies across digital and traditional channels;
• Developing compelling brand messaging & positioning, and storylines through collateral, content, videos, training materials, pitch decks, and other sales playbooks/tools;
• Develop and implement lead generation campaigns to target specific industry sectors in the enterprise space;
• Leverage marketing automation tools to increase brand equity and drive demand generation;
• Develop reporting and analytics to measure the effectiveness of marketing efforts and utilize the data to drive actionable insights and revisions to the marketing strategy;
• Provide thought leadership through market awareness and B2B marketing expertise;
• Plan and organize events, workshops, webinars, speaking opportunities and other activities that position Kaleyra as a leader in the market;
• Represent Kaleyra at various Trade Fairs, Events & Exhibitions as a participant.
• Develop and communicate Quarterly Marketing Plan

Requirements (What knowledge or experience of the role or the industry does the individual need, e.g., relevant work experience, industry and/or product knowledge) Prior experience of around 5-9 years with CPaaS, SaaS, mobile messaging or a related field is desired; Marketing experience in multiple areas including lead generation, mobile marketing, event management, public relations and communication, email marketing, and digital marketing; Expertise in current digital marketing concepts, trends, strategy and best practices, including but not limited to email Marketing, Social Media and Website Management A proven track record of experience developing messaging and positioning withan eye for design; Experience in staying aware of market trends and insights through constantly evolving self-guided research, networking & analysis; Experience with Salesforce and Hubspot; Analytical and quantitative skills and experience in interpreting online tracking and analytics; Experience leading cross-functional teams and the ability to collaborate effectively with internal and external teams and all levels of audience; Strong capabilities in both marketing and project management; Experience in B2B marketing, financial services, or technology is preferred. Strong written and presentation skills are critical. The candidate must demonstrate their ability to craft clear, compelling messaging for complex products aimed at a sophisticated client base and create marketing plans that leverage the full suite of marketing channels. Must be comfortable setting KPIs and reporting regularly on marketing metrics. Benefits Excellent Remuneration plus variable component along with RSUs. An Opportunity to be a part of Kaleyra\'s growth story.