Job Description

1. Job Purpose:
Lead the development and execution of SEO strategies to enhance organic search visibility, drive website traffic and organic enquiries for the different B2B & B2C business verticals of KC Overseas Education, Elan Overseas Education Loans and Franchise Business.2. Key Responsibilities:

• Utilize advanced keyword research tools and data analysis techniques to identify high-value keywords to drive more organic traffic and leads.
• Conduct thorough market research, competitor analysis, and audience segmentation to create targeted content strategies.
• Implement on-page SEO tactics, featured snippets including schema markup, rich snippets, and structured data, to improve search engine visibility.
• Execute comprehensive off-page SEO campaigns, employing advanced link-building strategies and digital PR to acquire quality backlinks.
• Conduct regular SEO audits and performance reviews, identifying optimization opportunities and improving website content & performance.
• Work collaboratively with business units to align SEO strategies with lead generation objectives and develop customized content strategies.
• Collaborate closely with internal and external content and design teams to deliver high quality content and in various formats like News, Blogs, E-books, Guides etc
• Create local, national and international SEO strategies to drive relevant traffic to the website.
• Implement advanced analytics tracking and reporting frameworks using tools like Google Analytics, Google Search Console, Google Tag Manager and SEMrush.
• Ensure that existing content is up-to-date and help create new content that adheres to SEO guidelines.
• Drive content distribution strategies through social media marketing, content syndication platforms, and influencer marketing channels.
• Collaborate closely with software development teams to optimize website performance for mobile devices, resolve website technical issues, improve site loading speed & improve user experience.
• Lead the recruitment, training, and management of a multidisciplinary team, fostering a culture of innovation and collaboration.
• Align SEO and content strategies with sales and marketing teams to drive synergies and maximize ROI.

• Bachelor\'s/ Master\'s degree in Marketing, Communications or Engineering (Master\'s degree preferred)

• Minimum 10 years of experience in SEO or content marketing roles.
• Proficiency in Google Analytics, Google Search Console, Google Tag Manager, SEMrush, and other SEO tools.
• Proven experience in developing and implementing successful SEO strategies that drive measurable results.
• Must have in-depth knowledge of SEO best practices, algorithms, and ranking factors.
• Should have very good knowledge of Content Marketing.
• Good to have knowledge & experience in HTML, CSS, JavaScript, Programmatic SEO, Technical SEO
• Excellent written communication & problem-solving skills.
• Passion to stay abreast of news and trends in SEO and online marketing.
• Strong leadership and team management skills, with a track record of building and leading successful teams.
• Strong communication and collaboration skills, with the ability to influence stakeholders at all levels of the organization.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

KC Overseas Education