Job Description

Senior Manager/ Chief Manager Digital Marketing & Ecommerce Function Marketing & e-commerce Reporting to AVP/VP (e-Com and Brand) Band 4 Gurugram Team (D/I) 4 JOB SUMMARY We are looking for a Creative and Communication lead - for e-Commerce and Brand marketing with strong business acumen, category understanding and domain knowledge. The candidate will be responsible for delivering highly impactful campaigns for digital and brand assets. The candidate will lead a team of marketers driving company strategies to acquire, retain and engage new customers. The candidate will drive brand, traditional media, social media communication strategy to deliver business objectives. KEY RESPONSIBILITIES Digital Creative Communication Strategy to power e-commerce channel Lead digital creative & communication strategy to drive ecommerce business Create a differentiated digital brand and product positioning basis consumer insight & business context to power Prospecting across various digital platforms Design persuasive and action oriented remarketing and retargeting communication to win back abandoned cart prospects Creative strategy for bank partner Direct to Consumer prospecting journeys Deploy contiguous digital chase communication (via email, SMS and notifications) customized for consumer\'s purchase journey- session to lead, lead to quote, quote to payment, payment to form filling Develop social media strategy for digital brand building, insurance awareness, digital influence and build positive sentiment Digital Brand Management Enable conversion driven campaign & communication for performance marketing platforms - google, meta, native and affiliates Anchor brand architecture across all brand communication in ATL, BTL and Digital media to support key business categories - Protection, retirement, savings Devise, evangelize and govern consistent codes for the brand across platforms and channels to enable brand differentiation Media planning and innovation for key campaigns to maximize impact on brand search queries and brand consideration Enable seller brand across key ecommerce aggregator partners through offline product launches, digital engagement through content and activations. Audit and Regulatory Ensure creative, content and communication is compliant to advertisement guidelines issued by IRDAI Collaborate with compliance, legal, products and other SME functions to set up creative approval processes, turn-around time Set-up advertisement management automated systems to ensure friction-free creative approvals and tracking Withdraw or modify ads inventory basis regulation changes Agency management Manage multiple agency partners to deliver a seamless, unified deployment in line with business objectives empower agencies with comprehensive, insightful briefs Digital Campaign Metrics / Product communication Campaign Performance - Click Through Rates, Brand Search Queries uplift, Consideration among online audience, Total Quotes growth Creative CPQ, CTR, New creative impression share, Social Sentiment, Social media reach & engagement Regulatory Adherence to regulatory framework Key competencies/skills required Digital Strategy & Implementation Social Media Marketing Acumen Insurance Domain Knowledge Understanding of consumer journeys Project Management Digital creative & Performance Marketing metrics Job Location Gurugram HO Job Summary: Key Responsibilities/ Key Deliverables: Measures of Success: Job Summary: Knowledge & Skill Matrix: Additional Information (Optional): Senior Manager/ Chief Manager Digital Marketing & Ecommerce Function Marketing & e-commerce Reporting to AVP/VP (e-Com and Brand) Band 4 Gurugram Team (D/I) 4 JOB SUMMARY We are looking for a Creative and Communication lead - for e-Commerce and Brand marketing with strong business acumen, category understanding and domain knowledge. The candidate will be responsible for delivering highly impactful campaigns for digital and brand assets. The candidate will lead a team of marketers driving company strategies to acquire, retain and engage new customers. The candidate will drive brand, traditional media, social media communication strategy to deliver business objectives. KEY RESPONSIBILITIES Digital Creative Communication Strategy to power e-commerce channel Lead digital creative & communication strategy to drive ecommerce business Create a differentiated digital brand and product positioning basis consumer insight & business context to power Prospecting across various digital platforms Design persuasive and action oriented remarketing and retargeting communication to win back abandoned cart prospects Creative strategy for bank partner Direct to Consumer prospecting journeys Deploy contiguous digital chase communication (via email, SMS and notifications) customized for consumer\'s purchase journey- session to lead, lead to quote, quote to payment, payment to form filling Develop social media strategy for digital brand building, insurance awareness, digital influence and build positive sentiment Digital Brand Management Enable conversion driven campaign & communication for performance marketing platforms - google, meta, native and affiliates Anchor brand architecture across all brand communication in ATL, BTL and Digital media to support key business categories - Protection, retirement, savings Devise, evangelize and govern consistent codes for the brand across platforms and channels to enable brand differentiation Media planning and innovation for key campaigns to maximize impact on brand search queries and brand consideration Enable seller brand across key ecommerce aggregator partners through offline product launches, digital engagement through content and activations. Audit and Regulatory Ensure creative, content and communication is compliant to advertisement guidelines issued by IRDAI Collaborate with compliance, legal, products and other SME functions to set up creative approval processes, turn-around time Set-up advertisement management automated systems to ensure friction-free creative approvals and tracking Withdraw or modify ads inventory basis regulation changes Agency management Manage multiple agency partners to deliver a seamless, unified deployment in line with business objectives empower agencies with comprehensive, insightful briefs Digital Campaign Metrics / Product communication Campaign Performance - Click Through Rates, Brand Search Queries uplift, Consideration among online audience, Total Quotes growth Creative CPQ, CTR, New creative impression share, Social Sentiment, Social media reach & engagement Regulatory Adherence to regulatory framework Key competencies/skills required Digital Strategy & Implementation Social Media Marketing Acumen Insurance Domain Knowledge Understanding of consumer journeys Project Management Digital creative & Performance Marketing metrics

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