Senior Manager Content Marketing Bfsi
Job Description
Responsibilities:
- Develop and manage all communication and content marketing across ATL, BTL, digital and social media.
- Evangelise the business, the products we sell via single images, carousels and short videos
- Develop articles and web pages working closely with SEO
- Manage and grow PR for Client- organic and paid
- Write periodic thought leadership articles that are relevant to the business with the intent of engaging and building readership
- Emails and Whatsapp are a big part of our communication setup
- Manage/Write weekly newsletters, founder emails, daily market updates, year-end emails, app updates, announcement about new events etc
- Manage the marketing communication for various verticals - Client App, NRI Investments, and Private Wealth Business
- Manage and develop scripts for youtube videos & series, product marketing ads, product feature explainers
- Leadership and team management.
The ideal candidate :
- Has worked at a product company or an agency where they have handled product companies
- Has the ability to develop brand tones, catch phrases, slogans etc
- Understands financial investment products like Mutual Funds, Bonds, Stocks, PMS, AIF and Insurance products thoroughly
- Understands product marketing or has worked closely with product marketing teams
- Has written several blog posts and news letters
- Gets into the skin of the consumer
- Has managed a team
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Job Detail
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Job IdJD3236044
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationBangalore, Karnataka, India
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EducationNot mentioned
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ExperienceYear