Job Description

Indiqube, Bengaluru, Karnataka, India



Department
Performance Marketing
Job posted on
Aug 10, 2022
Employee Type
Full Time
Experience range
8 years - 13 years


About Us

upGrad is an online education platform building the careers of tomorrow by offering the most industry- relevant programs in an immersive learning experience. Our mission is to create a new digital-first learning experience to deliver tangible career impact to individuals at scale. upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship, etc. upGrad is looking for people passionate about management and education to help design learning programs for working professionals to stay sharp and stay relevant and help build the careers of tomorrow.

• upGrad was awarded the Best Tech for Education by IAMAI for 2018-19
• upGrad was also ranked as one of the LinkedIn Top Startups 2018: The 25 most sought-after startups in India
• upGrad was earlier selected as one of the top ten most innovative companies in India by FastCompany.
• We were also covered by the Financial Times along with other disruptors in Ed-Tech
• upGrad is the official education partner for Government of India - Startup India program
• Our program with IIIT B has been ranked #1 program in the country in the domain of Artificial Intelligence and Machine Learning

• 
  Hands on experience of Facebook, Google Adwords, Linkedin platform for running performance Campaigns & also other App Install and Native platform
• Hands on experience in Tech Operations/ Mark-tech – Troubleshooting Digital issues and work closely with Tech/ product teams
• Strong understanding of SEM & SEO Concepts.
• Responsible for taking ownership for P&L, Revenue forecasting and Budgeting.
• Strong on numbers and reporting experience in generating Leads & ROI of the Business Vertical
• Plan & Execute ideas for content marketing and keep an in depth track on creative performance.
• Hands on experience in Performance Marketing, Branding, App install and App Engagement matrix and concepts.
• Hands-on experience on optimization and bringing the best industry practice to the organization's digital ecosystem.
• In Depth Knowledge of Similarweb, Appsflyer, Google Analytics, GTM etc.
• Drive Conversion Rate Optimisation by implementing a robust testing framework to optimize key landing pages and conversion paths on the customer journey
• Orchestrate a coherent digital strategy with alignment between paid, organic and content strategy working in close conjunction with key stakeholders
• Map out key customer touch points across digital and offline interactions and build nurture journeys cutting across both leveraging email, push notifications, display and CRM interventions

• 8 to 13 Yrs of experience in Digital Marketing/ Performance Marketing
• Extremely analytical with love for diving into data, deriving meaningful insights and able to take appropriate actions
• Experience of working in international markets across different paid channels
• Must have managed a team of performance marketing professionals and delivered ROAS, ROI. Fintech experience preferred.
• Strong understanding of digital marketing concepts and best practices.
• Experience with B2C & B2B social media Marketing, Google Adwords and email campaigns
• Perfect knowledge of web analytics tools
• Eager to learn new concepts in the field of ever changing digital marketing ecosystem
• Self motivator and can navigate in the system and get tasks and assignments done.
• Skills and experience in creative content writing.
• Ability to excel in an extremely fast paced and start-up like environment
• Excellent communication and interpersonal skills MBA in marketing or relevant field