Job Description

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Job Title \xe2\x80\x93 Lead/ Senior Lead - Marketing Measurement and Analytics \xe2\x80\x93 Paid Media The Purpose of This Role This role is within the Personal Investing business unit, called Customer Knowledge and Strategic Insights . The MMA team supports the PI marketing organization across various channels; owned & paid media and campaign management; with decision driving analytics. As a part of the team, the associate will have the opportunity to inform strategy and direction of the business through sound data analytics. The Value You Deliver

• You will inform marketing teams about ROI and incremental revenue of advertising dollars through market \xe2\x80\x93mix modeling
• You will perform scenario analysis/optimization to measure the impact of external and internal factors on incremental revenue and acquisition
• As a member of this team you will engage with business stakeholders across marketing organization to provide analytical insights that help inform paid media strategy and influence decisions

• You will partner with stakeholders to design and develop measurement plans and learning agendas for evaluating efficiency and effectiveness of marketing initiatives.
• You will provide actionable insights on business issues by conducting exploratory analysis, integrating customer, digital and onsite and offsite marketing data.
• You will work on building scalable capabilities which will help marketing organization measure a variety of KPIs faster.
• You will design and package your recommendations, backed by storytelling, logical reasoning, and strong data insights, and present the same to partners and stakeholders.

The Skills that are Key to this role Technical / Behavioral

• Analyze structured and unstructured data using statistical tools, and techniques such as time-series regression, predictive modeling, and machine-learning algorithms.
• Good to have - experience in building Marketing Mix models and/or attribution models
• Experience using statistical computer languages (R, Python, etc.) to manipulate data and draw insights from large data sets.
• Strong analytical skills, ability to draw out insights, answer the \xe2\x80\x98so-what\xe2\x80\x99 & \xe2\x80\x98what-if\xe2\x80\x99 and propose actionable recommendations.
• Strong Problem solving and critical thinking - ability to sift through data to identify crisp insights.
• Strong communication and interpersonal skills as they will be interacting extensively with senior management.
• Effective presentation and story boarding skills with exposure to executive level presentations
• Strong work ethic in terms of time management and project ownership / accountability

How Your Work Impacts the Organization As a part of the MMA team, your work will inform and guide the marketing initiatives that are transforming the way our retail customers and prospects become aware and engage with Fidelity. Your work will also drive greater efficiencies through optimization of marketing efforts across many channels, enabling the business to reach the right person at the right time and the right place. The Expertise we are looking For

• Master\xe2\x80\x99s in statistics/economics/ business from a top tiered university.
• At least 4 years of relevant experience

Location : Bangalore - EGL

Certifications:

Company Overview At Fidelity, we are focused on making our financial expertise broadly accessible and effective in helping people live the lives they want. We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associates for their unique perspectives and experiences. Fidelity India has been the Global Inhouse Center of Fidelity Investments since 2003 with offices in Bangalore and Chennai. For information about working at Fidelity, visit India.Fidelity.com. Fidelity Investments is an equal opportunity employer.