This position of marketing executive involves responsibility for the promotion of the company s brand, product or service.
This is done by developing effective marketing campaigns and public relations with analysis of market trends and keeping up to date with client needs and competitors positions.
Roles and Responsibilities
To develop, plan and execute the strategic planning of an annual or long term marketing plan to drive forward agreed company objectives.
To manage the production of marketing materials, including brochures and posters. This can involve writing and proof reading copy, and liaising with designers and printers.
To carry out market research and customer surveys to assess demand, brand positioning and awareness.
To liaise and building relationships. Externally, this could be with customers and technology partners.
Internally this could mean different related and supporting departments.
To budget manage and identify advertising opportunities
To write and distributing press releases
To arrange for the effective distribution of marketing materials
To maintain, build and update mailing databases
To organize and attend events and exhibitions
To develop strategic relations to secure sponsorship to assist with the publicity and funding of marketing projects
To evaluate marketing campaigns
To monitor competitor activity
To support the business development and other colleagues
Requirements
5 years and above marketing experience
Degree in Marketing, international marketing or its equivalent.
Candidates without a degree but possess strong exposure in marketing and proven track record would be considered.
Ability to develop and implement business strategies and assess business performance in a cross functional environment
Computer literate and good communication skill
Willing to travel
Salary package commensurate with relevant experience and capability.
Writing skill is crucial. Excellent spoken and written communication skills
Creativity/Innovation. Creative thinking and the ability to learn, assess and apply new concepts
Business savvy. Good marketing acumen and the ability to assimilate and process technical, marketing and sales information. Good business sense, an awareness of budgets and attention to detail
Understanding technology. Excellent computer and IT skills MS office and designing tools
Cross cultural. Cultural sensitivity to cross cultural dynamics
Design Skills. Experience or knowledge in one or more of the following areas: branding, sense of designing and product marketing.
Insight into analytics and interpreting data. The ability to gather data, analyze sales figures, consumer demand and market research
Traits of a person. Self-motivation, with drive and enthusiasm. The ability to work under pressure and to deadlines. Effective interpersonal, organizational and planning skills
Leadership. Taking risks, driving change and building trust. Must be a leader to drive a brand forward across our business for maximum impact.