Job Description

Participates in the development and implementation of business strategies for the Hotel which are aligned with Brand\xe2\x80\x99s overall mission, vision values and strategies

\xc2\xa7 Participates in the development of the Hotel\xe2\x80\x99s business strategies

\xc2\xa7 Develops and implements marketing and sales strategies that support achievement of the Hotel\xe2\x80\x99s goals

\xc2\xa7 Monitors status regularly and adjusts strategies as appropriate

\xc2\xa7 Develops the annual budget in conjunction with the Executive Team

Achieves market share and revenue goals by directing the group and transient sales and marketing strategies

\xc2\xa7 Analyses sales and market statistics to determine profitability of sold business and opportunities within the market

\xc2\xa7 Develop sales strategies designed to maximise revenue and yield. Participates in the development of yield management strategies for the Hotel

\xc2\xa7 Maximises revenue from WRS by working with Reservation Services to market the Hotel appropriately and ensure current cost structures are reflected in the database

\xc2\xa7 Creates and implements marketing strategies which are designed to increase awareness in the local market. Leverages marketing support provided by Brand

\xc2\xa7 Develops and implements public relations and advertising campaigns

\xc2\xa7 Ensure all materials used to market the Hotel are in accordance with brand standards

Maximises productivity by ensuring that sold business is aligned with the Hotel\xe2\x80\x99s yield management strategies

\xc2\xa7 Qualifies prospective leads as to profitability

\xc2\xa7 Designs and proposes programs which meet the client\xe2\x80\x99s needs

\xc2\xa7 Develops and implements annual sales goals for sales team which are aligned with the hotel\xe2\x80\x99s overall revenue goals

\xc2\xa7 Approves function space allocation for group and catering bookings

\xc2\xa7 Monitors call productivity and revenue goals for each team member by tracking results

\xc2\xa7 Co-ordinates sales efforts for catering and rooms sale

\xc2\xa7 Negotiates and closes contracts with key customers

Creates 100% guest satisfaction by providing Yes I Can! genuine hospitality and by exceeding guests expectations

\xc2\xa7 Communicates and reinforces the vision for Yes I Can! service to employees

\xc2\xa7 Ensures that employees provide Yes I Can! genuine hospitality and teamwork on an ongoing basis

\xc2\xa7 Uses teamwork to support guests and employees

\xc2\xa7 Seeks opportunities to improve the customer experience by seeking customer feedback and reviewing management reports and developing strategies to improve department and hotel services

\xc2\xa7 Provides employees with the tools, training and environment they need to deliver Yes I Can! Service and teamwork

Ensure that all staff maintain up to date administrative account of all sales activity and account information utilising computerised database system (Fidelio, Sales and Catering and Maximiser)

Represent the Hotel at relevant industry trade shows and events

Ensure thorough understanding of all Brand sales programs including but not limited to:

\xc2\xa7 Yes I Can Meetings!

\xc2\xa7 Worldwide Hospitality Program

\xc2\xa7 Business Class

\xc2\xa7 Partnership Marketing

\xc2\xa7 Look To Book

Develops and implements strategies and practices which support employee engagement

\xc2\xa7 Recruits and selects qualified candidates

\xc2\xa7 Provides employees with the orientation and training needed to understand expectations and perform job responsibilities

\xc2\xa7 Communicates performance expectations and provides employees with on-going feedback

\xc2\xa7 Provides employees with coaching and counselling as needed to achieve performance objectives

In conjunction with the Finance Manager:

• Prepare the operating budget for Sales and Marketing
• Recommends any items to be included in the capital budget and ensure adherence with the approved budget
• Monitors actual versus budgeted expenses and takes corrective action where required

• Monitor market and competitor activity and carry out ongoing research to establish sales opportunities

• Recommend and implement promotions as appropriate and in accordance with business plan

• Implement weekly and monthly sales and \xe2\x80\x9crevenue maximisation\xe2\x80\x9d meetings

• Timely submission of the month end report

• At all times ensure brand integrity in all communication.

• Keep immediate Manager fully informed of all problems or unusual matters of significance

• Maintains a high standard of personal grooming at all times in order to represent the Hotel in the best possible manner, reflecting the public role of the position

• Be familiar with objectives, strategies, action plans and other marketing related information contained within the Hotel annual business plan

• Performs all duties and responsibilities in a timely and efficient manner in accordance with established company policies and procedures to achieve the overall objectives of this position

• Maintains a favourable working relationship with all other hotel employees to foster and promote a co-operative and harmonious working environment

• At all times projects a favourable image of the Hotel to the public

• Perform other duties as requested by the General Manager

Radisson