A research and development (R&D) manager performs a number of highly important roles within an organization. They are responsible for research, planning, and implementing new programs and protocols into their company or organization and overseeing the development of new products.
The industry in which a research and development manager works will likely have an impact on their specific duties, as these professionals often find employment in fields like healthcare, technology, business, and pharmaceuticals. The types of products produced by a pharmaceutical company are likely to be different from those produced by a technical company, so R&D managers have the ability to specialize according to their interests.
They are responsible for planning, coordinating and administering market research projects. They collect and analyse information that indicates what people think about consumer products or particular societal issues. Market research helps to identify what people do, think, buy or believe and why
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