Job Description

The incumbent will be responsible for overseeing and driving sales initiatives within a designated geographic area. This role involves implementing sales strategies and building strong relationships with distributors, retailers, and other key stakeholders.

Responsibilities:

• Develop and execute effective sales strategies for products, considering market trends, consumer preferences, and competitive landscape.
• Identify and capitalize on opportunities to expand market share and achieve revenue targets.
• Recruit, train, and lead a high-performing sales team, providing guidance and support to ensure individual and team success.
• Collaborate with distributors and retailers to optimize product placement, visibility, and availability in the market.
• Monitor distributor performance and provide guidance on improving efficiency and effectiveness in product distribution.
• Establish and maintain strong relationships with key customers, including retailers, bars, restaurants, and other outlets.
• Address customer inquiries, concerns, and feedback promptly to enhance customer satisfaction.
• Work closely with the marketing team to plan and execute effective promotional activities, product launches, and brand campaigns.
• Participate in industry events and trade shows to increase brand awareness and generate leads.
• Analyze sales data, market trends, and customer feedback to forecast sales, set targets, and performance report.
• Prepare regular reports for senior management on sales achievements, challenges, and opportunities.
• Develop and manage the regional sales budget, ensuring efficient allocation of resources to meet sales objectives.
• Ensure adherence to all regulatory requirements and industry standards in the sale and distribution of the products.

• Proven experience in sales management within the beverage industry.
• In-depth knowledge of the beverage market, industry trends, and distribution channels.
• Familiarity with regulatory requirements in the beverage industry.
• Flexibility to travel within the assigned region as needed.

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