Job Description

Position Summary: Accountable for providing successful leadership and management of the Sample Prep RMD team in driving the region to achieve the AOP and Goals for business. Accountable for delivering region level execution of Sample Prep Marketing campaigns, value proposition and customer segmentation in partnership with territory teams to drive demand. Key Responsibilities and Accountabilities: Product portfolio: Manages overall Sample Prep Business Focus: Category/Business Management

• Accountable for achieving financial and market success in the region and providing region-level line-of-sight visibility to global business and product management teams.
• Manage the Sample Prep team in driving region market performance for overall portfolio in conjunction with territory marketing and sales leaders — gap-to-close analysis and corrective actions as required.
• Perform detailed business analysis and routine reporting to Global Marketing leadership of Region business performance (i.e. Region revenue, unit/solution actual sales to forecast, campaign implementation status and results, KPIs) so that appropriate actions can be planned. Recommend actions based on seasonality and competitive pressures, key partner performance and issues as appropriate.
• Ensures team Work with product management, pricing and sales leadership to optimize region pricing, work with territory marketing on annual price setting and “price get” for the region.
• Ensure team manages successful NPI launches, rollovers, upgrade and obsolescence of existing products, with management of demo instruments, sales enablement (Training) as needed

Focus: Region Product/Segment Strategy/Initiatives and New Product Launches

• Ensure Sample Prep team collaborates and work together In driving BU Strategy, objective and goals into the sub regions to drive OG%

Metrics:

• Consistent tracking and analysis of region market performance
• Timely delivery of performance reporting
• All campaigns executed on time and on strategy, meeting KPIs
• % of business over the web
• Customer measures—Region Market Share, Retention, Acquisition, CAS

Key Linkages:

• Territory/Regional Marketing Teams
• Global Market Development
• Global Product Management
• Sales/TSS
• Territory Leads
• RMDs
• Service & Support Team

Incentives

• PV1, 2
• Revenue $ and growth ($ and %)
• KPIs
• Gross margin $ and % / $ improvements

Core Competencies for Success: Business Knowledge/Intelligence. Knowledgeable about how organizations function; knows how to get things done both through formal channels and the informal network. Demonstrates consistent intellectual sharpness, agility and capability. Marketing Excellence/Capacity. Is quality driven; executes to strategy focusing on generating the profitable growth for the business. Is committed to continuous process improvement. Market/Customer Focused. Demonstrates and acts on customer needs and insight. Uses market/customer information to identify issues and opportunities. Builds bonds with internal and external partners. Balances competing interests and issues and readily readjusts priorities to respond to pressing and changing business demands. Business/Category Knowledge. Possesses outstanding, current knowledge of the relevant markets and industry and stays at the forefront of business, technical, and strategic developments. Has a thorough understanding of current technology and applications across target customer segments. Anticipates changes in industry direction and takes action. Drives for Results and Growth. Serves the whole business. Works with urgency. Achieves strategic and financial goals. Pushes for quality improvements. Delivers measurable results. Builds Commitment and Communicates Clear Expectations. Champions company/corporate goals. Excites, motivates, and energizes others. Fosters trust. Able to achieve results through others. Champions Diversity. Respects, understands, and values individual differences to achieve the vision and mission of the organization. Treats all people with dignity. Takes Measured Risks. Researches and evaluates options; acts decisively when complete information is unavailable. Challenges the status quo; supports divergent thinking in others. Gives and receives constructive, candid feedback. Unafraid to try the untried. Learns Continuously. Embraces new and diverse ideas. Is reflective; extracts learning from failure. Is flexible in changing and ambiguous situations. Builds own personal development plan to acquire/advance skills. Shares learnings broadly.
Requirements:

• Bachelor’s degree in sales, marketing or business management. Marketing and/or sales experience
• Successful track record of achieving results through and in collaboration with others.
• Proficient in understanding, analyzing and summarizing comprehensive and complex technical, market and research information/data.
• Excellent analytical, communications—both oral and written, and project management skills.