Job Description

Market Research - Assistant/Deputy Manager

Must Have Skills:
- Market research and analysis

- Industry benchmarking

- Competitive analysis

- Client radiation

- Market trends

- BI and reporting software

- Online survey tools

Responsibilities:

- Conduct primary & secondary market research to analyze competitors, determine brand perceptions, understand customer needs, industry benchmarks and develop client radiation/penetration strategies

- Be the intelligence arm of Quinnox

- Support various functions at Quinnox - Sales, HR, Practice, Pre-sales, Advisory, Analyst & Inside Sales

- Complete competitive analysis to maintain competitive advantages

- Manage market segmentation, targeting, and positioning exercises as and when needed

- Create target database based on market, industry and practice intelligence

- Hands-On Experience with Strategy and Competitive Analysis

- Help Determine Potential Markets, and Demand

- Detailed account/prospect research for insights on the account and prospects

- Market trends and latest news related to our way-Forward strategy/focus

Requirements:

- Excellent written and verbal communication skills for interacting with clients, senior management

- Excellent interpersonal skills

- Strong business management and analysis skills

- Exceptional knowledge of marketing, sales and business processes

- Hands on experience of Salesforce.com

- Strong computer skills including BI and reporting software

- Familiar with advanced statistical analysis and research methodologies

- Common computer programs (MS PowerPoint, Word and Excel)

- Online survey tools (such as ConfirmIt) and

- Syndicated data sources (such as Nielsen or The NPD Group)

- Time management, critical thinking and problem solving skills to complete marketing research in a timely, precise manner

- MBA in Marketing with at least 3 years in Marketing analysis experience in IT companies

- Familiar with Social Media, Online, and Mobile Research Techniques