Job Description

Join the Medekom team today and work on the frontier of Medical Device Innovation!
Summary/objective

We are looking for a dynamic person to join our team to bring groundbreaking technology to the Indian market for the treatment of essential tremors and Parkinson\xe2\x80\x99s\xe2\x80\x99 from a company called Insightec (www.insightec.com). This treatment is non-invasive, incisionless brain surgery based upon MR-guided Focused Ultrasound. The product/treatment is FDA clinically approved. You will have a chance to be part of an incredible journey to help patients see dramatic recovery in a short span of time, improving the quality of their life immensely.

Role & Responsibilities

Designing & Developing strategies to establish the Insightec brand in India
Product Technical & Clinical support to doctors and sales team
Product (Clinical & Technical) & Marketing training and induction to patient groups, doctors & channel partners
KOL development across India
Identifying key customers and nurturing them to the next level
Business Development in Government & Private Hospitals, Corporates, and Institutes in both tier I as well as Tier II & Tier III cities
Responsible for initiating and developing business with leading State and Central Government bodies.
Marketing Budget Planning, Creating Strat plans & its execution, Managing & Monitoring the expenditures with planned ROI\xe2\x80\x99s,
Planning and scheduling field marketing campaigns, trade shows, conferences, customer(doctor) meets and camps (Online/Offline).
Develop digital marketing strategy & promotion plan to increase brand awareness, demand generation & market visibility with the help of marketing team (including Google-CPC, Social media marketing & Email marketing)
Work with the marketing team to prepare marketing communications with clear positioning and value differentiation for each stakeholder segment (doctors, patients, hospitals etc)
Create product promotional contents such as customer testimonial videos as & when necessary for new product launches and relaunches.
Conduct VOC and online/offline marketing investigation in coordination with contracted advertising agency
Set up Key Opinion Leaders (KOL) engagement plans that would be driven by Sales Associates & monitor associated tangible benefits on spends incurred for the same
Identify Customer Pain points during Field Marketing activities in terms of required Sales, Application & service support. Develop strategies aligned around addressing the key pain points to increase customer delight & satisfaction
Conducting market research to explore addressable market potential, consumer requirements and trends
Act as a single point contact between Insightec & internal team for effective execution of Marketing activities as per company compliance policies

Experience

3-6 years
Product management knowledge, especially medical products
Neuroscience knowledge useful

Qualification

B.Sc
Marketing

Additional Requirements

Good proven written and verbal communication skills to be able to talk to different stakeholders: Doctors, Patients, Sales Teams etc.
Willingness to travel extensively
Ability to work independently, as well as with cross-functional teams, including remote team members.