Job Summary: The Product marketing manager is expected to work with design, sales and strategy teams. The role requires a strong understanding of the product and the ability to bring it out in creative briefs to advertising agencies. The candidate is expected to analyse customer segments, buyer behaviour and enhance the product understanding on ground with the sales team. The role shall further encompass market research and presenting foresights for informed decision making. The product marketing manager is part custodian of the brand who will also oversee movement of inventory and consider their role key to the business.KRA's:
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