Ppc Manager / Digital Marketing Specialist
Job Description
Participate in forming effective paid search strategies Launch and optimize various PPC campaigns Oversee accounts on search platforms (e.g. Google AdWords, Meta, YouTube, etc.) Be involved in keyword selection and audience targeting Monitor budget and adjust bids to gain better ROI. Track KPIs to assess performance and pinpoint issues Produce reports for management (e.g. dashboards) Write attractive and concise copy for adverts Suggest and develop new campaigns across multiple channels. Maintain partnerships with PPC ad platforms and vendors. Find ways to reduce the risk of click fraud. Keep abreast of PPC and SEM trends. Requirements Proven experience as a PPC Manager or Digital Marketing Specialist Experience in data analysis and reporting Knowledge of SEO and digital marketing concepts Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.) Understanding of HTML and XML is a plus Proficient in MS Office (particularly Excel) Excellent communication skills Analytical thinking with strong math skills BSc/BA any graduate & post Graduate in Marketing, Digital Media or a related field AdWords certification is a plus
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Job Detail
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Job IdJD3113929
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationJaipur, Rajasthan, India
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EducationNot mentioned
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ExperienceYear