Digital Marketing ManagerĀ - Develop and implement all advanced digital marketing campaigns e.g. Pay-per-click (PPC)/Pay-Per-Performance (PPP), Search Engine Marketing (SEM)/Search Engine Optimization(SEO), Email Marketing, Send Marketing Messages (SMS) campaigns.- Build and maintain our social media presence.- Measure the overall ROI and KPIs of all digital marketing campaigns.- Identify current marketing trends and insights.- Optimize the costs and campaign performance based on these insights.- Develop creative digital marketing growth strategies.- Plan, execute and measure conversion tests to create strategic planning accordingly.- Work with internal teams to create landing pages and improve the consumer experience.- Use your analytical abilities to assess the experience of our audience over multiple channels.- Help in setting and optimizing marketing funnels (e.g, click funnel, conversion funnel, etc).- Bachelor's degree in Marketing, Information Technology or related field.- Proven 4+years of experience in Digital Marketing Manager, Digital Marketing Specialist or a similar role in the Marketing Department (ref:updazz.com)
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